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The Irish and American Bar on the Rue Royale on Paris' upscale Right Bank was Toulouse-Lautrec's favorite haunt away from bohemian Montmartre. This was an appropriate setting for a poster advertising the American journal, The Chap Book. The example here, without letters, was produced as a limited edition specifically for collectors.

"It goes without saying that proofs before letters or prints on special paper of the posters of Chéret or of nearly any other artist, are much more valuable than ordinary copies."
-Charles Hiatt, 1896