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Sterilized, or pasteurized milk was a new product in 1894, and it was shipped to Paris from the Quillot Brothers dairy in the Vingeanne district of east-central France as Steinlen's poster informs us.
Steinlen employed his favorite familiars-his young daughter Colette and his beloved cats-to convey the message of the healthfulness of pasteurized milk, inspiring the American poster designer, Louis Rhead, to write: "When I saw it in Paris last year, it seemed to me the best and brightest form of advertising that had yet appeared."
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