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Love began as a 1965 Christmas card for the Museum of Modern Art, immediately morphed into paintings, sculpture and limited edition prints and then reverted in 1966 to ephemera as the poster for the exhibition of Indiana's Love images at New York's Stable Gallery.

The tilted "O" lent an air of informality to an otherwise bold-faced and solid presentation; Love became the most universally embraced graphic image of the decade.