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Quoting Michael Cera…

I’m going to talk about some soccer, my favorite videos on YouTube, the new IMA web site and more. I recently helped a friend setup for an outdoor movie party that involved a laptop, LCD projector, a tatty white sheet and some old speakers. It was like a DIY IMA Summer Nights experience. We bbq’d, invited a bunch of friends over, drank some good beer, sat under the stars and watched a brilliant soccer film called Zidane – A 21st Century Portrait, by artists Douglas Gordon and Philipe Parreno. It’s remarkable even if you’re not exactly a soccer fan.

When it ended, we noticed the laptop was picking up a strong wireless signal. With the projector still running and the speakers playing crackly but audible audio, we seized the opportunity to show off our favorite YouTube videos to party goers, people walking their dogs, and unfortunate neighbors trying to sleep. It started with some clips from Flight of the Conchords (Business Time, Hiphopopotamus vs. Rhymenoceros, If You’re Into It) and snowballed from there, with segments from Neg’s Urban Sports, Aleksey Vayner’s video resume, and Michael Cera’s parody, Impossible is the Opposite of Possible. The list could go on and on. Somewhere in the middle of this viral video film fest, I actually thought of the new IMA web site and YouTube channel.

Our YouTube channel is something that the marketing and new media departments (I’m part of new media) have been developing for the past year, steadily building subscribers (88, not bad) and 38, 271 video views (not that we’re counting). This is one of our attempts at providing our visitors and online community a new experience with art, the stories behind it and to prove we can be cool. So far it’s been a great experience, with a lot more to come. We’ve applied the same creativity and thought to this new web site.

Work on this site began two years ago and was designed with the visitor in mind, combining essential information with new online experiences, such as tagging (describing art in your own words), searching the collection (finding something amazing), digital content (blogging, more videos and soon, audio), and the chance to join us on myspace and flickr (who doesn’t love flickr?). We hope that everyone enjoys the design and some of our experiments. If for some reason you don’t, please feel free to leave comments on other IMA staff blogs.

The IMA will continue to experiment on this site. The success of these new digital tools largely depends on how you respond to our attempts. It’s a relationship we will not take for granted and based on your feedback; we hope to respond in a way that shows this.

So that’s it for now. If you want to reply with some of your favorite online videos, I would love to hear from you, in the meantime I’ll leave you with a quote from Michael Cera, “…you have to bring your determination, and your a-game, and your drive to the field and success will follow.”

We hope so, so stay tuned (now you have to watch that video).

Filed under: Musings, New Media

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