Indianapolis Museum of Art Blog

When I was a junior in high school we got the internet at home . Every night while watching tv, I would check my email. After 5 minutes of whistling and whining while our PC attempted a dial-up connection, I would hear the computer exclaim “You’ve Got Mail!” WOW! Email is amazing I remember thinking. It was so fun and new that even SPAM email was okay because I like to hear the computer was greet me in such an enthusiastic way. Just knowing that there was something waiting for me in the inbox made me happy.

Email has certainly evolved in the last 10 years. I now receive upwards of 100 emails a day. With that many messages streaming into my inbox morning, noon and night, I no longer have the same tolerance for junk mail that I once did. I don’t have time to sort through SPAM. I don’t even have time to read eNewsletters that I have signed up for. I just can’t spend my time sorting through long eNewsletters looking for information that might interest me.I’m not saying that eNewsletters are useless. I’m pretty sure that I’d read them if they interested me, but they typically don’t…not even from organizations that I adore. Instead, I think that marketers, like myself, need to attempt to engage audiences through email in more unique and perhaps, direct ways.

In recent months, the IMA has tackled how to make our eNews more interesting, exciting, and interactive. We’ve included more imagery, more links to the Web sites, more calls to action, and more videos. We want our subscribers to look forward to receiving IMA eNews. We want subscribers to feel the same excitement at seeing an email from the IMA that I felt years ago when I heard the phrase “You’ve Got Mail.” Read the rest of this entry »

Our new media schedule is planned for the rest of the year. In some cases, we already know key projects in 2009. Our team of four is productive, organized and prolific. We’re fortunate to have a talented team, great equipment and colleagues who take time out of their own busy schedules to participate in new media productions.

This post is about our new video on the new installation by Julianne Swartz. It actually wasn’t on the schedule, but our team created it anyway. When there is a chance to capture some nuggets, we’ll be there. So here’s the breakdown –

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Even though it hasn’t even opened yet, I feel like Breaking the Mode is already over! For me, it is almost a wrap, but for most it is just beginning. I spent the last couple of months working with a team of IMA staff representing education, curatorial, marketing and web design perspectives to create the web site for this exhibition. Now it is up-and-running and the show will be coming soon. Often this is the case. We spend tons of time developing material whether it is audio, video or web content and usually it wraps up just as the show is opening, so it is a weird feeling for us to be moving on to the next project as everyone else is just getting excited.

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Most Saturday mornings, my husband and I wake up and trek over to Starbucks on Mass Ave for our weekend treat- For me, it’s a tall extra foamy misto. For him, a grande coffee. We make our java at home the rest of the week.

This Saturday, I was looking forward to meeting Ann. I had heard about her, in the papers and on the blogs. As I approached the intersection of Mass Ave, Vermont and Alabama Streets, her glowing body beckoned me closer (think A Christmas Story and “major award”). Sensual sways hypnotized. I was fascinated by her, really.

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I have the infamous bug that’s been going around offices across Indianapolis; the sore-throat-stuffy-head-headachy -feverish-hacking-cough bug to be more specific. I’m hardly ever sick, and I never take sick days. Yesterday, however, was an exception. I was too sick to be at the office, so instead, I worked from my bed. Snug under the covers with my two cats at my feet, I knocked out all kinds of emails and even wrote a couple of small marketing plans .

This got me thinking. I often times work more efficiently outside my office. Maybe it’s the lack of distractions, maybe it’s the creativity produced by a new environment, but there’s something about getting away from my desk that fuels productivity. In this day-in-age of laptops, wireless internet, and remote access to networks, I’m convinced that working from bed (or at least from outside the office) is good for business.

So, because I’m still pretty sick and don’t really want to talk about serious work-related stuff, I’ve decided to put together a list of my favorite places to work that aren’t my office. (For the record, I really love my office. It’s comfortable, colorful and a bit messy, and that suits me perfectly.)

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