Recently we have been passionately debating topics related to content on the IMA Blog. Internally the blog team (and others around the museum) have asked a lot of questions that we all struggle to confidently answer. Who are the primary audiences? Is one audience more present than another? Are IMA staff one of the audiences? Do people want to sift content into one category that they actually read, or do IMA Blog readers enjoy the collective mentality the blog has taken on?
Instead of continuing with our speculation, I thought it might be cool to ask you, our readers, what you think. So tell us, what is most compelling about our blog, and what is lacking?
We began with a few writers and over time have added more in an effort to up the quality of the content, diversify the topics we cover and well represent many areas of work at IMA.
Over time we have noticed our Google analytics numbers going steadily up. This makes people happy, in the simple “more is better” way. But we know that this is not always true…sometimes less is more. Right?
So, lately we have started getting feedback that the voice of the blog has become too fractured by the large number of regular contributors. This feedback was unexpected at first, and seemingly in opposition to our growing readership, but as we grapple with it, the juxtaposition makes more sense now…
So before we go and change things again, we thought we would ask you to weigh in and let us know if you are dying to read more from a particular author, want to see more in-depth category pages, or if you just want us to shut up about it already and write something good. So let us have it!
Filed under: New Media