The campaign includes Russian Communist inspired artwork on limited-edition bags, window displays, catalogs and an in-store presentation, all hitting stores on March 12.
The campaign is inspired by the bold graphic designs and propaganda tone of Constructivist art. Though a controversial move, Saks sure could use the attention. The luxury retailer has felt the recession’s sting, recently announcing a $98.8 million loss.
Smart move, Saks. After all, Fairey has developed into one of the most influential street artists of our time. Despite the cloud of controversy surrounding him, his work can now be seen in museums and galleries, graphic design, signature apparel, and now: your favorite upscale department store.
Terron E. Schaefer, the senior vice president of marketing at Saks recently said, “What we do every day, really, is propaganda.” Read the whole article at NYTimes.com. Pretty fierce stuff, but this could definitely be seen by Fairey’s fans as a major sell-out move. What do you think?
Obsessed with well-designed packaging and everyday objects? Check out some related links I found:
- The Dieline is chock full of fresh ideas in package design. From the latest soda bottle concept, to clever music packaging- critique a design or suggest your own.
- Looking for a chic fly swatter or watering can with as much form as it has function? Check out the new Design Center online or here at the IMA.
- On May 14th, you can meet film director Gary Hustwit (Helvetica) and see his latest documentary, Objectified, about the creative process of product design. The film features designers who shape our manufactured environment and our interfaces with mass-produced objects including the people behind IKEA furniture and the iPod.