Comments on: Trying to go viral http://www.imamuseum.org/blog/2009/04/30/trying-to-go-viral/ The IMA blog is a space to discuss everything related to the Indianapolis Museum of Art. Fri, 10 Feb 2012 12:32:47 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Daniel http://www.imamuseum.org/blog/2009/04/30/trying-to-go-viral/comment-page-1/#comment-37274 Daniel Fri, 01 May 2009 17:30:16 +0000 http://www.imamuseum.org/blog/?p=4810#comment-37274 Thanks for all the comments and dialogue. It still leaves me wondering - could we intentionally set out to create a successful viral video? Thanks for all the comments and dialogue. It still leaves me wondering – could we intentionally set out to create a successful viral video?

]]> By: Matt http://www.imamuseum.org/blog/2009/04/30/trying-to-go-viral/comment-page-1/#comment-37263 Matt Fri, 01 May 2009 15:02:48 +0000 http://www.imamuseum.org/blog/?p=4810#comment-37263 "Why would a museum need a viral video though? Why not just buy a billboard?" I think what it comes down to is cost & penetration. You could shoot a video w/ a $100 flip cam, upload to youtube and potentially have the world see your video. There is no ceiling on the viral web, unlike w/ billboards where your audience is more or less set. Just my 2 cents... “Why would a museum need a viral video though? Why not just buy a billboard?”

I think what it comes down to is cost & penetration. You could shoot a video w/ a $100 flip cam, upload to youtube and potentially have the world see your video. There is no ceiling on the viral web, unlike w/ billboards where your audience is more or less set. Just my 2 cents…

]]> By: Anonymous http://www.imamuseum.org/blog/2009/04/30/trying-to-go-viral/comment-page-1/#comment-37128 Anonymous Thu, 30 Apr 2009 18:32:53 +0000 http://www.imamuseum.org/blog/?p=4810#comment-37128 Why would a museum need a viral video though? Why not just buy a billboard? Why would a museum need a viral video though? Why not just buy a billboard?

]]> By: Erica Pastore http://www.imamuseum.org/blog/2009/04/30/trying-to-go-viral/comment-page-1/#comment-37109 Erica Pastore Thu, 30 Apr 2009 13:59:22 +0000 http://www.imamuseum.org/blog/?p=4810#comment-37109 I'd pretty much agree with Barrett that viral is as much about the speed of popularity as it is about catching the unplanned moment on camera. Definitely, I think it started out as the latter, but The Landlord video with Will Ferril and "pearl" immediately comes to mind as a planned video that became totally ubiquitous on the internet. On the other hand, that video was pretty unstructured and not part of an organization per se, so how a museum could make a viral video might be a challenge. I'd love to see it happen though! I’d pretty much agree with Barrett that viral is as much about the speed of popularity as it is about catching the unplanned moment on camera. Definitely, I think it started out as the latter, but The Landlord video with Will Ferril and “pearl” immediately comes to mind as a planned video that became totally ubiquitous on the internet. On the other hand, that video was pretty unstructured and not part of an organization per se, so how a museum could make a viral video might be a challenge. I’d love to see it happen though!

]]> By: Barrett Calhoon http://www.imamuseum.org/blog/2009/04/30/trying-to-go-viral/comment-page-1/#comment-37095 Barrett Calhoon Thu, 30 Apr 2009 11:53:52 +0000 http://www.imamuseum.org/blog/?p=4810#comment-37095 It was always my understanding that a viral video has nothing to do with the content or creator, but the quickness to which its popularity rises thanks to online communication. Most of the early viral videos were random acts of “look at this” or “what just happened” combined with the novelty of watching a video online whenever you want and the ability to send it on to others. As so whether you can set out to make a viral video, sure can. Many have done it. Using the sketch comedy example, being funded with good writers can be an advantage – but their primary purpose is to be funny in a broadcast setting for revenue – the whole viral thing is an ancillary benefit based on their business model. Creating something primarily for the sake of being viral is a different animal and quite hard to do and/or prove it was done solely for the sake of being viral. It was always my understanding that a viral video has nothing to do with the content or creator, but the quickness to which its popularity rises thanks to online communication. Most of the early viral videos were random acts of “look at this” or “what just happened” combined with the novelty of watching a video online whenever you want and the ability to send it on to others. As so whether you can set out to make a viral video, sure can. Many have done it. Using the sketch comedy example, being funded with good writers can be an advantage – but their primary purpose is to be funny in a broadcast setting for revenue – the whole viral thing is an ancillary benefit based on their business model. Creating something primarily for the sake of being viral is a different animal and quite hard to do and/or prove it was done solely for the sake of being viral.

]]>