- May 27th, 2009
- Filed under Art, Current Events, Marketing
Yesterday, I was catching up on Seth’s Blog and came across a post that mentions a restaurant in Denver, Colorado that has a new menu every week full of healthy organic dishes without prices. Sounds swank, right? Wrong. The restaurant’s name is So All May Eat Cafe (SAME) and operates under a donation model. Instead of the usual check at the end of the meal, guests get an envelope for a donation. If no donation can be made, the owners offer the guest the opportunity to help out a little in the kitchen. Cool, huh?
Giving things away for free can be a pretty powerful marketing tool – people like good deals and spreading the good deal word. For example, an ice cream loving friend of mine makes sure to tell me every year when it’s free scoop day. With the promise of “free” in her head, she immediately gets in the car and picks up anyone she’s been able to get a hold of via cellphone to join in on an adventure in urban-empty-calorie-hunting. Speaking of calories, remember a few months back when Denny’s announced during the Super Bowl that they would be serving free Grand Slam breakfasts for one day only?
Like SAME Cafe, the IMA’s “menu” is free and we only ask for donations. However, while we don’t have free treats for mouths and stomachs, we can fill a person’s appetite for culture. This Summer, help us spread the “Free Admission” word and tell your friends, family, and anyone else who likes free stuff.
June 8th, 2009 at 4:21 pm
How wonderful that someone is using their passion to help others. I hope it continues, and that people don’t abuse the generosity.