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European Design Online Recap

ed website screenshotThis past Sunday, European Design Since 1985: Shaping the New Century was on view for the last time before the museum shifts gears over to its next special exhibition, Sacred Spain: Art and Belief in the Spanish World. EuroDesign is and was a magnificent achievement and a huge thanks goes out to everyone who made the show possible. Good work.

Even though the show has only been over for a few days now, I thought it would be interesting and a little fun to recap some of the online stuff that happened around European Design.

As for interesting, turns out the European Design exhibition website was relatively successful in terms of traffic and Google PageRank. According to Google Analytics, through the run of the show, the site welcomed nearly 30k unique vistors and beat out our last two special exhibitions, Power and Glory and To Live Forever over similar time periods. For a young site with a short span of marketing relevance, European Design was able to muster a PR of 5 before the show ended. This is a little hard to believe but we also managed to keep the site’s bounce rate below 20%. That’s awesome. Good work.

As for fun, who remembers the European Design Facebook caption contest? I know I completely forgot about it until my trusted Facebook associate, Emily, reminded me about all the good ideas she’s had and how that was one of them. Below is a notable example.

 It looks like that flower is sponge worthy... - Jake on Facebook

It looks like that flower is "sponge worthy"... - Jake on Facebook

As for more fun, we also started up a Flickr group that fed into the EuroDesign exhibition site. Not only did group members get to see their designs streaming through our site but we also gave away a few tickets and some cool prizes like exhibition catalogs and Design Center gift certificates. Check out the Flickr group.

IHasDesign Flickr Image

While I’m a little sad to see European Design leave, I’m super excited about what new interesting and fun online stuff is going to show up for Sacred Spain. While I’m not going to make any promises, expect some Facebook activity. And since it’s all the rage, my guess is that Twitter may make an appearance. As always, if you’ve got any ideas or suggestions, let me get ‘em in the comments.

Filed under: Art, Current Events, Marketing, New Media, Technology

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