Pulling the IMA magazine together is probably one of the most enjoyable aspects of my job, aside from Monday Web team meetings. And with the winter (November-January) issue, we usher in a new era of the magazine. No longer called Previews, but simply known as the IMA magazine, the cover and pages present the Museum’s new graphic identity. With a new look also comes fresh content and ideas that incorporate the intersection of art, design and nature. In this issue, we went out on a limb and decided to do our first retail holiday photo shoot–presenting items for sale in the Museum’s shops–rather than rely on product photography from the design house or manufacturers.
After a full day of shouting “Watch your eyes!” as the strobes went off, we found the results well worth our efforts. The shoot took place on a Monday in the IMA’s new Design Center (store) for easy access to product. Our challenge was to include items from the Museum Store, Design Center, Greenhouse Shop and the newly opened Nourish Café. Keeping a consistent look and feel between these entities took some extensive product planning, and having holiday products in early September also posed some limits. Luckily, we had Tascha as our pro photo editor, Matt the daring designer, and Tad and Mike, two amazing photographers on the team.
A little humor you won’t spot in the published pages of the magazine — We included a pair of cat salt and pepper shakers in the shoot full of bird decorative items. A porcelain origami crane ornament took the hungry kitties’ place in the final shot. We also all fell in love with the Charles and Ray Eames House Bird available in the Design Center for $210. You might call that funny too…
Look for the “Shop & Celebrate” photo spread in the new issue of the magazine this October, and have your holiday shopping list handy.