If you happen to be at the Indianapolis Museum of Art later today, say 5pm, you’ll have a chance of discovering Bloggers Anonymous. It’s our third event of BA, and something pretty different from what we typically do regarding technology. We’re actually meeting people face-to-face. At the IMA, we kind of dig technology and spend a lot of time developing digital projects, like this blog, ArtBabble, TAP and a million other things. We really love our work, but I guess there would be one draw back to what we do.
Draw back you say? Yes. We spend so much time interacting online, we never actually meet the people that read this blog, watch our videos, follow the IMA’s main site, or follow our tweets. There’s a disconnect of sorts and it’s something we struggle with constantly. We produce digital content to enhance our visitors experiences with art, artists and exhibitions. A lot of these people may never visit Indianapolis or the IMA. But what about our local audience? We care, we really do.
All museums care. And some are doing a great job of bridging the disconnect between the online and physical relationships. The ever impressive Wexner Center in Columbus, OH (my old stomping grounds) has been heavily involved in their local Social Media Cafe. Brooklyn Museum has pioneered the new model for museum membership with their 1stfans idea – a socially networked membership that brings visitors in to the museum. And the Mattress Factory uses Twitter brilliantly to uninstitutionalize an institution. Wex, BM & MF are heavily involved in new media projects and publishing online – but they too have addressed the same issue we’re contemplating – it would be great to meet some of you. (If there are other museums addressing this, I would love to hear from you).
So if you’re free this evening, stop by the IMA. You can meet some of the museum staff, listen to some music, grab a drink and if you really want, try out our new iPod Touch guide.
Did you think I wouldn’t end by mentioning some technology?