Comments on: Coke, Facelifts, and Brands http://www.imamuseum.org/blog/2009/10/28/cokefaceliftsandbrands/ The IMA blog is a space to discuss everything related to the Indianapolis Museum of Art. Fri, 10 Feb 2012 12:32:47 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: My Things in ‘09 | Indianapolis Museum of Art Blog http://www.imamuseum.org/blog/2009/10/28/cokefaceliftsandbrands/comment-page-1/#comment-62333 My Things in ‘09 | Indianapolis Museum of Art Blog Tue, 05 Jan 2010 19:23:12 +0000 http://www.imamuseum.org/blog/?p=9133#comment-62333 [...] Re-branding – IMA (duh!) Seriously [...] [...] Re-branding – IMA (duh!) Seriously [...]

]]> By: Ann http://www.imamuseum.org/blog/2009/10/28/cokefaceliftsandbrands/comment-page-1/#comment-56861 Ann Wed, 04 Nov 2009 20:43:44 +0000 http://www.imamuseum.org/blog/?p=9133#comment-56861 When I interned there this summer, I was shocked when they talked about the new brand at an all-staff meeting. I didn't like it at all! But now, driving back through Indy and seeing the new gigantic sign on the side of the IMA, I really love it! It is so clean and modern looking. I feel it makes the old brand a bit outdated--so it's definitely a step in the right direction. When I interned there this summer, I was shocked when they talked about the new brand at an all-staff meeting. I didn’t like it at all!

But now, driving back through Indy and seeing the new gigantic sign on the side of the IMA, I really love it! It is so clean and modern looking. I feel it makes the old brand a bit outdated–so it’s definitely a step in the right direction.

]]> By: Meg http://www.imamuseum.org/blog/2009/10/28/cokefaceliftsandbrands/comment-page-1/#comment-56054 Meg Thu, 29 Oct 2009 18:07:21 +0000 http://www.imamuseum.org/blog/?p=9133#comment-56054 The split at the Indiana was intentional. It addresses the fact that the Museum is an integral part of the city and the state's cultural landscape. As far as the IMA acronym is concerned...As we unroll the rest of the brand you'll see "Indianapolis Museum of Art" drop off at times to be replaced by the multiple entities that make up the IMA such as The Toby, 100 Acres: Virginia B. Fairbanks Art & Nature Park, Museum Store, etc. Stay tuned. I'll post some of the other graphic treatments in the next few weeks. Thanks everyone for your feedback! Keep it coming. The split at the Indiana was intentional. It addresses the fact that the Museum is an integral part of the city and the state’s cultural landscape.

As far as the IMA acronym is concerned…As we unroll the rest of the brand you’ll see “Indianapolis Museum of Art” drop off at times to be replaced by the multiple entities that make up the IMA such as The Toby, 100 Acres: Virginia B. Fairbanks Art & Nature Park, Museum Store, etc.

Stay tuned. I’ll post some of the other graphic treatments in the next few weeks.

Thanks everyone for your feedback! Keep it coming.

]]> By: Stephen James http://www.imamuseum.org/blog/2009/10/28/cokefaceliftsandbrands/comment-page-1/#comment-56050 Stephen James Thu, 29 Oct 2009 17:55:20 +0000 http://www.imamuseum.org/blog/?p=9133#comment-56050 Is there an intentionality with starting with the word Indiana? That's the first thing I noticed (besides the minimalism). I'm not sure Indiana seems as metropolitan as Indianapolis. Also, is "IMA" used with the entire name consistently throughout. If it is, the acronymal form appears repetitive. Or is use of "IMA" transitional? Albeit, most people I know that actually visit the museum refer to it as "the IMA." Is there an intentionality with starting with the word Indiana? That’s the first thing I noticed (besides the minimalism). I’m not sure Indiana seems as metropolitan as Indianapolis.

Also, is “IMA” used with the entire name consistently throughout. If it is, the acronymal form appears repetitive. Or is use of “IMA” transitional? Albeit, most people I know that actually visit the museum refer to it as “the IMA.”

]]> By: Jennifer Agee http://www.imamuseum.org/blog/2009/10/28/cokefaceliftsandbrands/comment-page-1/#comment-55962 Jennifer Agee Wed, 28 Oct 2009 21:56:40 +0000 http://www.imamuseum.org/blog/?p=9133#comment-55962 It's appealing. Makes you take a second look - you've visually engaged your audience by making them take the second glance. I agree that IMA to a tourist might not intuitive - so why not impress that it's also a greater part of the Indianapolis/Indiana landscape. Having been to the "World of Coke" and exposed to behind the scenes of some of their marketing, it's also a risk to change. Kudos to IMA for being a risk-taker. It’s appealing. Makes you take a second look – you’ve visually engaged your audience by making them take the second glance. I agree that IMA to a tourist might not intuitive – so why not impress that it’s also a greater part of the Indianapolis/Indiana landscape.

Having been to the “World of Coke” and exposed to behind the scenes of some of their marketing, it’s also a risk to change. Kudos to IMA for being a risk-taker.

]]> By: Ed http://www.imamuseum.org/blog/2009/10/28/cokefaceliftsandbrands/comment-page-1/#comment-55948 Ed Wed, 28 Oct 2009 16:56:04 +0000 http://www.imamuseum.org/blog/?p=9133#comment-55948 Wow, that 2009 commercial almost reaches Sega Saturn Shiro levels of whimsy. Nice find! http://www.youtube.com/watch?v=Mm5jaf9PwW4 Wow, that 2009 commercial almost reaches Sega Saturn Shiro levels of whimsy. Nice find!

http://www.youtube.com/watch?v=Mm5jaf9PwW4

]]> By: Sarah http://www.imamuseum.org/blog/2009/10/28/cokefaceliftsandbrands/comment-page-1/#comment-55947 Sarah Wed, 28 Oct 2009 16:49:59 +0000 http://www.imamuseum.org/blog/?p=9133#comment-55947 I think the Guggenheim brand is very strong, due to their satellite branches all over the world. The Lourve is making its brand stronger with its involvement in Abu Dahbi. Interesting how an architect's association with a museum can also help strengthen it's brand (sometimes). I noticed that the Art Institute of Chicago is changing its identity a bit, with a new typeface (now the u's looke like v's) and color scheme. To me, the new IMA brand is a fresh upgrade, but will always love "its my art!" I think the Guggenheim brand is very strong, due to their satellite branches all over the world. The Lourve is making its brand stronger with its involvement in Abu Dahbi. Interesting how an architect’s association with a museum can also help strengthen it’s brand (sometimes).

I noticed that the Art Institute of Chicago is changing its identity a bit, with a new typeface (now the u’s looke like v’s) and color scheme. To me, the new IMA brand is a fresh upgrade, but will always love “its my art!”

]]> By: Melissa http://www.imamuseum.org/blog/2009/10/28/cokefaceliftsandbrands/comment-page-1/#comment-55942 Melissa Wed, 28 Oct 2009 15:52:59 +0000 http://www.imamuseum.org/blog/?p=9133#comment-55942 I saw the new brand on a postcard I bought in the Indianapolis airport just over a month ago. I think it's pretty cool - edgy, clean and simple. I also like how it defines what the 'IMA' means for those tourists who may not know. The color green sends a clear message that the IMA is probably doing their part in the environmental revolution. It's inspiring and thought provoking! I saw the new brand on a postcard I bought in the Indianapolis airport just over a month ago. I think it’s pretty cool – edgy, clean and simple. I also like how it defines what the ‘IMA’ means for those tourists who may not know.

The color green sends a clear message that the IMA is probably doing their part in the environmental revolution. It’s inspiring and thought provoking!

]]> By: Meg http://www.imamuseum.org/blog/2009/10/28/cokefaceliftsandbrands/comment-page-1/#comment-55940 Meg Wed, 28 Oct 2009 15:47:24 +0000 http://www.imamuseum.org/blog/?p=9133#comment-55940 Paul - Thanks for your response. The new logo is such a departure from our old look that I must admit, my first impression was more aligned with yours. However, this logo is just one small part of a much larger brand identity and over time as the entire campaign rolls out, the elegance and flexibility of the brand will emerge. Stay tuned! Also, you may also be interested in a blog post by Noelle. It outlines some of the design philosophy behind the logo. There were some great responses to that post as well. http://www.imamuseum.org/blog/2009/07/01/a-quarterly-conversation/. Paul – Thanks for your response. The new logo is such a departure from our old look that I must admit, my first impression was more aligned with yours. However, this logo is just one small part of a much larger brand identity and over time as the entire campaign rolls out, the elegance and flexibility of the brand will emerge. Stay tuned!

Also, you may also be interested in a blog post by Noelle. It outlines some of the design philosophy behind the logo. There were some great responses to that post as well. http://www.imamuseum.org/blog/2009/07/01/a-quarterly-conversation/.

]]> By: Paul http://www.imamuseum.org/blog/2009/10/28/cokefaceliftsandbrands/comment-page-1/#comment-55937 Paul Wed, 28 Oct 2009 14:59:43 +0000 http://www.imamuseum.org/blog/?p=9133#comment-55937 Do not like the new brand. Looks like somebody did a poor job of text layout. Green? Really? Not like there's a bandwagon for that or anything, eh? Oh well, this ship has sailed. Do not like the new brand. Looks like somebody did a poor job of text layout. Green? Really? Not like there’s a bandwagon for that or anything, eh?

Oh well, this ship has sailed.

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