Comments on: We’ve got a Plan

By: melissa

melissa — Sat, 06 Mar 2010 13:11:52 +0000

Is your new 2010 plan published? Would love to see it!

By: omega

omega — Wed, 03 Mar 2010 02:05:53 +0000

This looks awesome! Thank you for your information!

By: Emily Pelaez

Emily Pelaez — Tue, 05 Jan 2010 22:24:49 +0000

Thanks for this little insight into the IMA’s marketing plan. I’ve loved the IMA since my first visit back in the early 90s. Back then I was a rural teenager coming into contact with the Big City and fine art for the first time. Ten years ago I moved to Nap from Portland, OR, and have been amazed by the IMA’s transformation. I love the place, but I don’t visit very frequently. I love Aaron’s idea of a separate brand for films. Film is a great way to reach the masses. A unique website, advertising in the movie section of other local websites/publications, etc. might help spread the word. I would love to get a short monthly email with the film calendar only, for example. The art exhibits I attend are usually the ones that send me a tantalizing email a week or so before the opening. Keep up the great work, Meg! You’re an inspiration.

By: Meg

Meg — Wed, 09 Dec 2009 19:11:52 +0000

Aaron,

Thanks for your recommendation. I think you’ve got a great idea and it works well with our new marketing strategy for those programs. Stay tuned. I think you’ll like what we’re going to do.

By: Aaron M. Renn

Aaron M. Renn — Wed, 09 Dec 2009 14:54:34 +0000

I’ll make a suggestion on the Toby. From what I’ve seen (and I might be out of date on this), the film there is branded under a variety of different series names. Also, there was no way to get a simple calendar listing or other item.

You might consider a separate brand for films, a separate web site, a separate monthly newsletter or something. It doesn’t have to be totally separate from the IMA. Called it “Something @ the Toby”. But a way to market film to the film lover separately.

BTW: Clearly the Toby is the premier film venue in town. Great job on that.