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Blogs and Coffee

Poster in my Office

Poster in My Office

In case you haven’t heard yet, we’re searching for a blogger. (See instructions for submission.) So far, we’ve received nearly 20 submissions and each is pretty darn good. It’s going to be a difficult process of narrowing down the field. However, I believe that the IMA’s Social Media Committee of Excellence is up for the task, and we hope that our blog readers will in turn be up for the challenge of voting for their favorite in the coming weeks.

Blogging isn’t easy. At least not for me. I’ve been doing it for nearly 3 years (see my first blog) – since the beginning of the IMA blog (read the first post ever) – and honestly, every post is a challenge. Finding a topic and a point of view  is time consuming and hard.

If you’re thinking about blogging for yourself or for the IMA, here are some great tips that I’ve found online:

And here are some tips from other IMA bloggers:
  • Me – Don’t try to be clever. Use your authentic voice and write as if you are having a conversation with someone. Let the brilliance happen naturally.
  • Rob Stein -1. Ask questions and invite response…, 2. Use a catchy title, 3. Use Lists (top 10, 7 ways to…), 4. Think about visual impact… make the post stand out from others in a readers rss aggregator
  • Matt Gipson – If all else fails, make a list! Everybody loves a list, and if you are a last minute procrastinator this might get you the most bang for you buck.
  • Daniel Incandela – Write about what you’re passionate about.
Got more tips for bloggers? Please post your thoughts below.


Don’t forget that if you would like to blog for the IMA, you need to submit your application by this Friday at midnight. We’ll announce the finalists in a blog post a week from today. Until then…Happy Blogging!

Filed under: Guest Bloggers, Marketing, Musings

One Response to “Blogs and Coffee”

  • avatar
    Kate Says:

    Here are two I meant to give you:

    1. Don’t use big blocks of text, break it up (even use one-sentence paragraphs for emphasis.)

    2. Don’t use the same words over and over… instead, use a thesaurus! :)

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