Last week, I represented the IMA (@IMAMuseum) at the Indianapolis Social Media Breakfast (@indysmb) on the topic of Using Social Media in Travel, Tourism and Attraction Industries. Serving on the panel with me were representatives from IndyHub (@IndyHub), The Children’s Museum of Indianapolis (@TCMIndy), The State Fair Grounds (@IndyStateFair), and the ICVA (@VisitIndy). Sitting in the audience were some of the most engaged social networkers in the city. It was a great opportunity to discuss the IMA’s social media strategy and to hear how other organizations are utilizing social networks for marketing and audience development strategies. (In case you don’t know, the “@” behind the organization refers to its Twitter account).
To sum up, here’s what I discussed:
- Social Media = Social Networks (Twitter, Facebook, etc.) + Social Content (Video, blogs, etc.) If an organization creates great social content then social networking is a heckuvalot easier! Producing good, engaging content should be your top priority.
- The staff person/s that manage/s Facebook and Twitter is your online visitor services staff. Whether they speak from their own voice or on behalf of your organization, Social Media staff are evangelists of the organization. They have to be authentically passionate about what they communicate and be willing to live the mission of the organization. The best Social Networking is done 24 hrs a day, 7 days a week.
- When it comes to online strategy, the best plan is to not plan. While it’s essential that overall communication objectives and key messages are understood, the best social media presences are those that have the ability to be flexible, responsive and experimental.
See the full discussion:
If you are local and want to learn more about the IMA and our social media strategy, you’re in luck! This Thursday, May 20 at 5:30 we will be hosting Bloggers Anonymous, a meetup group of individuals who are interested in art, technology, online communications and networking. Come, grab a drink in Nourish Café, get some freebies, and meet some really great people while you’re at it!