I’m the Mayor of the IMA.
And I don’t wanna brag, but I also happen to be the Mayor of 100 Acres and Nourish Cafe. Bet you didn’t know I was such a big shot, did you? Now gimme your lunch money.
You don’t recall voting, so how did I end up in office? By frequently “checking in” on the social media app. Foursquare, via my smart phone. And get this: I checked in to the IMA on Foursquare last week and to my surprise, received this badge:

I have to admit, I was slightly offended. Until I actually looked up what it meant: A zoetrope, which means ‘wheel of life’ in Greek, is a device that produces an illusion of action from a rapid succession of static picture. So basically, a motion picture.
So how is it I won this badge by frequenting an art museum? Oh, well yes. The IMA does offer quite a bit for the film buff. And I’m not just talkin’ The Toby.

Part of the 40th Annual Indiana Black Expo Summer Celebration, the IBE Film Fest features the artistry of established and emerging filmmakers creating non-Hollywood productions on subjects relevant to the African-American experience.

Indianapolis International Film Festival
July 15-July 25: DeBoest Lecture Hall & The Toby
The 2010 Indy Film Fest partners with the IMA to host another world-class selection of independent films, actors and directors from around the globe. This year’s line-up includes films from both award-winning professionals and emerging filmmakers, ranging from short-subject documentaries to full-length feature films.

June 4- August 27: IMA’s Outdoor Amphitheater
From June 4 to August 27, the IMA will be screening films every Friday in its outdoor amphitheater, located on the west side of the Museum. The 2010 series includes films from six different decades. This week’s film is Alfred Hitchcock’s suspenseful classic North by Northwest.
So whatever you are: film-buff, videophile, movie-junkie or zoetrope… we’ve got what you need. And we promise not to call you any names.
Filed under: Art and Nature Park, Film, Local, New Media, The Toby


July 8th, 2010 at 2:54 pm
I really like how you are using social media to promote the IMA. Are you thinking about offering foursquare specials for those that check-in at certain openings and events?
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