“In the future, everyone will be world-famous for 15 minutes.”- Andy Warhol
This October, the IMA will be presenting Andy Warhol Enterprises: an exhibition that examines Andy Warhol’s lifelong exploration of commerce, consumerism, and the business of art-making.
Featuring works that span his entire career, Warhol the artist, the businessman and the personality will loom large throughout the entire Museum this fall and winter…
…which got us thinking: why keep Andy inside the walls of the museum? Why not make his presence city-wide?
Even almost 25 years after his death, Andy Warhol may be the most popular artist of the 20th century. So popular, in fact, that you can buy Andy Warhol wigs on Amazon. Which is exactly what we did last week!
(via Amazon.com)
Beginning next month, our street team will be wearing those wigs and popping up at various events around town. ” The Andys” will tailgate at Colts games, attend fairs and festivals, and hang out on college campuses. Perhaps you’ll run into an Andy while shopping for shoes or a loaf of bread. Where’s Warhol? Aisle 3.
So here’s your chance to get your 15 minutes of fame.
The IMA needs volunteers to join our Andy Warhol street team. We’re looking for a few enthusiastic and friendly folks that can spend about 2-3 hrs a week making appearances (dressed in a wig) and passing out info about the exhibition.
Interested? Email web@imamuseum.org and make the subject line ‘Warhol Street Team’. Applicants will be screened and interviewed in the coming weeks so that a final team can be finalized by September 1.
And to help you get in character:
Filed under: Exhibitions, Local, Marketing
July 29th, 2010 at 10:53 am
What a great idea, I am totally signing up!
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