Next Tuesday, March 1st, the IMA officially adopts its new Photography Policy for the entire Museum campus, including 100 Acres: The Virginia B. Fairbanks Art & Nature Park, Oldfields-Lilly House & Gardens, and Miller House and Garden in Columbus, Indiana. This new policy comes out of a need to further protect the works of art in the collection and avoid any potential infringements of copyright laws. As a general rule of thumb, visitors and professional photographers will be able to identify the areas/pieces that cannot be photographed by looking for this symbol:
As some of you may recall having read on the IMA’s Blog last year in Picture This by Tad Fruits, the season of “peak shutterbug activity” will quickly be upon us. We would like to take this opportunity to inform and educate those who want to bring their families, friends, or clients for their next photo shoot to the IMA grounds.
For the general visitor to the IMA very little is changing. We simply ask that you remain cognizant of your surroundings – both the artworks and other visitors. You may photograph for your private use, which includes sharing images with your family and friends through social media sites like Facebook and Flickr.
We ask that all visitors, professional photographers, and guests do not walk in any plant beds or climb upon any of the sculptures. We want the grounds to be as beautiful in October as they are in April. This request is as much for your safety as it is for the safety, longevity, and conservation of the artworks at the IMA.
If you want to see our objects conservator have a coronary, then by all means continue climbing on the artworks. But really, do you want that on your conscience?
The LOVE sculpture brings up the tricky issue of copyright, which most of the sculptures on the grounds are protected by. The IMA is required to contact the copyright holder or their representative anytime we want to reproduce an image that includes a copyrighted work of art. These uses include, but are not limited to, printed publications, marketing (both online and printed), and any commercially available products for our retail shop. While many find the concept of copyright annoying when they want to use an image, it is a necessary evil. I am sure that none of you professional photographers out there want any unauthorized uses of your images.
Speaking of professional photographers, many of you will note several changes for your upcoming visits to the IMA, but it is our hope that this will lead to a reduction in the number of competing shoots in one day and in the same area(s) of the grounds. All locations of the IMA now require a permit, and no, this does not count:
Private events already scheduled will take precedence over anyone just showing up for an impromptu shoot – without your pass you will be asked to leave, so please display it prominently.
Not to be the photo bad guys, but with any luck and a lot of your cooperation, the IMA collections and grounds will endure for several future generations to enjoy and select as their photo local of choice!