Today, the IMA launches it’s first major refresh of its website since its initial launch in February 2010. The refreshed site includes an updated information architecture, a minimal, responsive design, and loads of new content.
The redesign centers around a more structured hierarchy of information as well as a renewed simplicity around the site navigation and a refreshed appearance throughout. With mobile traffic on the rise, the responsive design makes the site accessible across a broad range of screen sizes and devices and provides a more seamless digital experience. Through the collaboration of the IMA’s digital production team, the site was built entirely in-house.
Though the refresh has been applied to most major sections of the site, some additional sections will continue to be updated over the next year, including areas devoted to the IMA’s collection and blog.
We’re excited to bring you expanded and more timely content on your favorite devices through our new website. Check it out and let us know what you think!