Something that could easily be over looked about the IMA’s web presence is the amount of social media the museum is creating on a weekly basis.
So in the process of the redesign, the IMA Stream was invented. What is the IMA Stream? You might ask. Well the idea behind the stream was to create a single consolidated “stream” of all the content that is being produced by the museum. The stream contains up to the minute updates from Flickr, Twitter, the IMA Blog, press releases, YouTube, Del.icio.us, and Artbabble. This allows visitors to quickly browse thru the latest internet offerings from the museum in one convenient spot.
The system was made possible utilizing a common internet standard known as RSS. In a nutshell, RSS is a standard for sharing and syndicating content across the internet. Leveraging the power of RSS feeds we are able to programmatically aggregate all of our content from multiple sites into a single feed which is what you see when you visit the IMA website.





