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What’s going on this week at the IMA? I’m glad you asked!

1. Ball-Nogues Studio: Gravity’s Loom – Benjamin Ball and Gaston Nogues have been the guests of the IMA for the last week installing their site-specific work made of multicolored string. This week, don’t miss your opportunity to get up close and personal with the artists and the IMA’s design and installation crew as they install the work in the Efroymson Entrance Pavilion.  The team will be working throughout the day and in open view of visitors, so stop by and check out how this exhibition comes together. The show opens to the public this  Friday, but if you’ve got time, come by Thursday evening for a preview and artist talk.

2. Distance closes this Sunday. Kids and adults alike have been mesmerized all summer by Jeppe Hein’s rollercoaster-like track in the Forefront Galleries. Stop by this week for your final chance to follow a white, plastic ball as it rolls through 3 different rooms on the IMA’s fourth floor. This exhibition is a can’t miss, but hurry…you’ve only got 6 more days to see it!

3. Bring your family and friends to 100 Acres this weekend. I just checked the forecast and the weather looks perfect for a picnic! Bring a frisbee or a football and play around in the Park’s meadow. Interested in a tour? Every Sunday, there is a docent-led walk around the Park from 11 a.m. to noon.

(Don’t forget the Museum is closed on Mondays, but 100 Acres is open 7 days a week, including Labor Day.)

OK, that’s just the tip of the iceberg, but those are 3 good reasons for our friends in and around Indianapolis to come to the IMA this week.

Want more? Visit our calendar to see a full list of programs and exhibitions.


Back-to-School Blues: Summer Recap

This summer I am fortunate to have two dedicated and hard-working interns working with me in the Public Affairs Department.  The following is a post by Steph Gray, the marketing and promotions intern who is also starting her senior year in Theatre Performance and Arts Administration at Butler University, about her experiences at the Museum this summer.

IMA Summer Intern Steph Gray

 Read the rest of this entry »


Volunteer for Your 15 Minutes of Fame

In the future, everyone will be world-famous for 15 minutes.”- Andy Warhol

This October, the IMA will be presenting Andy Warhol Enterprises: an exhibition that examines Andy Warhol’s lifelong exploration of commerce, consumerism, and the business of art-making.

Featuring works that span his entire career, Warhol the artist, the businessman and the personality will loom large throughout the entire Museum this fall and winter…

…which got us thinking: why keep Andy inside the walls of the museum? Why not make his presence city-wide?

Even almost 25 years after his death, Andy Warhol may be the most popular artist of the 20th century. So popular, in fact, that you can buy Andy Warhol wigs on Amazon. Which is exactly what we did last week!


Beginning next month, our street team will be wearing those wigs and popping up at various events around town. ” The Andys” will tailgate at Colts games, attend fairs and festivals, and hang out on college campuses. Perhaps you’ll run into an Andy while shopping for shoes or a loaf of bread. Where’s Warhol? Aisle 3.  Read the rest of this entry »


What a Day: Reflecting on the 100 Acres Opening Celebration

THANK YOU, INDIANAPOLIS! Nearly 10,000 people attended the opening day celebration of 100 Acres. It was a glorious (and very hot) event and the Park looked grand as families and individuals explored the landscape.

The Highs:

  • My favorite moments of yesterday were watching visitors interact with the art works. From toddlers crawling on Atelier van Lieshout’s Funky Bones to families shooting basketballs on Los Carpinteros’ Free Basket, it was delightful to see people-both young and old-experiencing and enjoying the art and discovering the Park.
  • While I was walking towards the Ruth Lilly Visitors Pavilion early in the day I overheard a man gesturing towards the dense woods and stating to his wife “Who could have imagined this was all tucked back here behind the museum?” The dense woods, the meadows, the lake all make 100 Acres feel like an oasis in the middle of the city and it’s wonderful that visitors will now be explore the space throughout the year.
  • A major treat of the day was watching many of the artists  talk to visitors about their work. Having worked on the project for years, the artists were absolutely delighted to see the crowds finally get to explore the art works. Adam and Andrew from Type A were practically skipping around the park as they greeted the crowds and Visitors Pavilion architect, Marlon Blackwell, maintained a giddy smile on his face throughout the day as he led visitors through the structure.

The Lows:

  • For 3 hours I stood at the 38th street loop and watched visitors flow in and out of the park. I helped direct traffic, and I fielded dozens of questions and complaints about the parking situation. What happened? Based on the attendance totals from past events (including the 2005 celebration of the new building), we estimated 3-5,000 people would visit 100 Acres over the course of the 5 hour celebration.  Consequently, the IMA arranged for 2 large trolleys that would run on loops every 30 minutes from the Park to the Velodrome to the IMA’s parking lot. By approximately 2 p.m. we realized that the crowds were growing beyond our original estimate and in response, we added a third shuttle to manage the flow.  For all of those that rode their bikes and used Park & Pedal or took the IndyGo bus, thank you for traveling green! For all of those that parked at the IMA or the Major Taylor Velodrome, thank you for your patience! For all of those who turned away because of the traffic, we are sincerely sorry that you missed the day, and we hope that you will return in the future to explore the park.

So, that’s the recap. I’m sure we’ll be posting all kinds of additional photos from the event on our Flickr page and Web site. Stay tuned! For now, just remember that 100 Acres is here to explore for free 365 days of the year from dawn until dusk. If you were here yesterday, please come back and bring your friends. If you missed the opportunity to join us for the celebration, we hope you will get a chance to explore the Park in the near future.


Being Social

(photo via Joe Shoemaker)

Last week, I represented the IMA (@IMAMuseum) at the Indianapolis Social Media Breakfast (@indysmb) on the topic of Using Social Media in Travel, Tourism and Attraction Industries. Serving on the panel with me were representatives from IndyHub (@IndyHub), The Children’s Museum of Indianapolis (@TCMIndy), The State Fair Grounds (@IndyStateFair), and the ICVA (@VisitIndy). Sitting in the audience were some of the most engaged social networkers in the city. It was a great opportunity to discuss the IMA’s social media strategy and to hear how other organizations are utilizing social networks for marketing and audience development strategies. (In case you don’t know, the “@” behind the organization refers to its Twitter account).

To sum up, here’s what I discussed:

  1. Social Media = Social Networks (Twitter, Facebook, etc.) + Social Content (Video, blogs, etc.) If an organization creates great social content then social networking is a heckuvalot easier! Producing good, engaging content should be your top priority.
  2. The staff person/s that manage/s Facebook and Twitter is your online visitor services staff. Whether they speak from their own voice or on behalf of your organization, Social Media staff are evangelists of the organization. They have to be authentically passionate about what they communicate and be willing to live the mission of the organization. The best Social Networking is done 24 hrs a day, 7 days a week.
  3. When it comes to online strategy, the best plan is to not plan. While it’s essential that overall communication objectives and key messages are understood, the best social media presences are those that have the ability to be flexible, responsive and experimental.

See the full discussion:

Indianapolis Social Media Breakfast | May 13th 2010 from Twelve Stars Media Productions on Vimeo.

Want More?

If you are local and want to learn more about the IMA and our social media strategy, you’re in luck! This Thursday, May 20 at 5:30 we will be hosting Bloggers Anonymous, a meetup group of individuals who are interested in art, technology, online communications and networking. Come, grab a drink in Nourish Café, get some freebies, and meet some really great people while you’re at it!

DJ Stefan at the tables

Hello, my blog is...

First Bloggers Anonymous event


About Meg

Job Title: Director of Public Affairs. Interests: (Top 3 at this point in time) Travel, Contemporary Art, Baking. Favorite Movies: (Top 3...) Age of Innocence, Lock, Stock and Two Smoking Barrels, Amelie. Favorite Music: (Top 3...) Josh Ritter, Jay Z, The National. Favorite Food: (Top 3.) The Chop Salad from Taste Café, Momma Liffick's waffles, and Cupcakes. Pets: Siamese Cat: Lord Elgin. Something you should know about me: I've been called irrationally optimistic. I have a tendency to be enthusiastic about everything. Because of this, I've never been able to pick a favorite anything, I'm more of a "top 3 at this point in time" person (see above). I hold degrees in Art History, History and Arts Administration (top 3 again!). My innate need to share my zeal for art with others makes Director of Public Affairs at the IMA my ideal job.

Meg has written 66 articles for us.