As a museum photographer, I get asked on occasion what is involved with my work. What do I do? My response is fairly straightforward, “I document the objects and exhibitions at the IMA.” But the specifics of my work are rarely detailed. And that is what I intend to do here. If you feel the intricacies of museum photography are best left unwritten then stop reading at, “I [just] document the objects and exhibitions at the IMA.”
For those of you who have a taste for the technical and an appreciation of process, begin reading here:
Art Directed Photography
Unfortunately for me (and I would argue the patron), this is what I get to do the least.
Art Directed photography requires a fair amount pre-planning and time to explore an approach to photography of an object or setting. It requires the input of multiple parties, is of high quality, and has a distinct “look” to the final image. These images are generally intended for more targeted uses in magazine and catalogues.
The images below of Alberto Meda’s Light-Light chair were taken with a Mamiya 645D and a Phase One P45 digital back. The inspiration came from our Senior Curator of Design Arts Craig Miller, who wanted to focus on the texture of the material. The silhouette of the chair legs emerges from the darkness to reveal the back and the carbon fiber texture.

Alberto Media, "Light-Light chair (prototype)," 1988, carbon fiber and Nomex composite. Purchased with funds provided by James E. and Patricia J. LaCrosse.

Here’s another example of an art directed photo shoot:

Allesandro Mendini and Alessandro Guerriero, "Side chair from Ollo Collection,"1988, plastic, laminate. Frank Curtis Springer and Irving Moxley Springer Purchase Fund. © Alessandro Guerriero.

