We really, really wanted to announce the Summer Nights film series schedule in a clever way. Over the course of the last 2 weeks, multiple brainstorming sessions were held to determine our ingenious plan for the big reveal. We thought about a video with IMA employees acting out scenes from each of the movies (think Billy Crystal-Oscar-style montage). However, we just didn’t have the set, wardrobe, special effects, stunt people, or frankly, the talent for such a grandiose production. We considered doing a public announcement on Indy’s monument circle or perhaps on the grounds of the IMA, but we weren’t quite sure who would come. Finally, we thought, let’s do a movie trivia game and the answers will reveal the 2008 schedule. But alas, we simply ran out of time.
Finally, a member of our Nugget Factory saved the day. Utilizing the amazing Web site wordsmith.org/anagram/, Señor New Media Producer DanDan Dark made anagrams for each of the titles.
Filed under: Marketing
