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Poster Child

I sat down with IMA Designer Matt Kelm to talk about his recent work on the title treatment for Andy Warhol Enterprises, and the innovative and popular sign he designed to welcome visitors to the exhibition. You can see the sign in the Pulliam Family Great Hall and visit the exhibit until January 2, 2011.

What is the project?

This is the title graphic for Andy Warhol Enterprises, an exhibition curated by Sarah Green and Allison Unruh, exploring the commercial component of Andy Warhol’s work. For the title graphic, we wanted to explore a design that referenced formal aspects of Warhol’s art including repetition, vibrant colors, and a tight grid. The solution we created, made up of 4000 posters and combined into 20 pads, also provided a unique opportunity for visitors to take a part of the experience home with them.

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Filed under: Design, Exhibitions


Party at the Factory

April 21, 1964, established Andy Warhol’s studio, the Factory, as a hub of social life for New York’s hip and elite. Earlier that evening, Warhol had attended the opening of his second solo exhibition in New York at the Stable Gallery. The gallery had been filled with hundreds of Warhol’s box sculptures—Brillo Soap Pads, Heinz Tomato Ketchup, Campbell’s Tomato Juice, Kellogg’s Corn Flakes and Del Monte Peach Halves—which Warhol had painted with his assistant over the previous two months. Mimicking assembly-line style methods of production within Warhol’s studio allowed for this massive amount of work to be accomplished in a short period of time. Within the gallery, the sculptures were stacked along walls and in the middle of rooms, a method of display recalling a storage room or warehouse and forcing visitors to navigate narrow or cramped spaces.

The Stable Gallery opening wasn’t as commercially successful as Warhol had hoped, but the night wasn’t over then. Stable Gallery owner Eleanor Ward and Warhol patron Ethel Scull had organized a big party at the Factory, and those invited traveled from the warehouse-like display of box sculptures within the Stable Gallery to the festivities at Warhol’s studio. The party guests, which included fellow Pop artists Roy Lichtenstein and Claes Oldenburg, were present for the debut of Warhol’s studio, which served as a social destination as well as a place for artistic production throughout Warhol’s career.

Warhol once said of his studio,

“Factory is as good a name as any. A factory is where you build things. This is where I make or build my work. In my art work, hand painting would take much too long and anyway that’s not the age we live in. Mechanical means are today, and using them I can get more art to more people. Art should be for everyone.”

Similarly, my workplace will transform into a social destination this Saturday at the opening of Andy Warhol Enterprises. Come see the IMA’s reinterpretation of a Factory-style party on October 9th, where you can review the exhibition before the public opening, then join the party in Pulliam Great Hall. Mod dress appreciated!

Filed under: Art


Unpacking Warhol

You’ve probably heard that Andy Warhol Enterprises will be on display at the IMA from October 10th through January 2, 2011. Organized by IMA Associate Curator of Contemporary Art Sarah Urist Green and former Assistant Curator Allison Unruh, this retrospective includes works by Warhol that relate to his business as well as studio practices spanning from 1946 until his death in 1987. Andy Warhol Enterprises encompasses Warhol’s beginnings as a commercial artist upon his move to New York in 1949, as well as works that are more familiar, such as his Brillo box sculptures or his portraits of Marilyn Monroe. Archival materials included in the show provide insight into the many different areas of Warhol’s career. For example, record covers and contracts chronicle his time spent as the band manager for the Velvet Underground and Nico, and episodes of Andy Warhol’s T.V. and copies of Interview magazine serve as evidence for Warhol’s explorations into mass media.

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Filed under: Art, Current Events, Exhibitions


What in the Warhol?!

The Circle was anything but square today.

Today (yes, Friday the 13th) a couple dozen Andy Warhol look-a-likes dashed around Monument Circle to the rockin’ sounds of The Velvet Underground’s ‘Run Run Run’ for a little thing we like to call a flash mob.

That leaves two kinds of people in this town: those who saw it, and those who didnt.

You were there? Awesome! You can upload your pics and vids to using your Flickr account. Missed the action? Don’t get your wig in a twist. Stay tuned for great footage and images here.

Filed under: Current Events, Exhibitions, Marketing, New Media


Volunteer for Your 15 Minutes of Fame

In the future, everyone will be world-famous for 15 minutes.”- Andy Warhol

This October, the IMA will be presenting Andy Warhol Enterprises: an exhibition that examines Andy Warhol’s lifelong exploration of commerce, consumerism, and the business of art-making.

Featuring works that span his entire career, Warhol the artist, the businessman and the personality will loom large throughout the entire Museum this fall and winter…

…which got us thinking: why keep Andy inside the walls of the museum? Why not make his presence city-wide?

Even almost 25 years after his death, Andy Warhol may be the most popular artist of the 20th century. So popular, in fact, that you can buy Andy Warhol wigs on Amazon. Which is exactly what we did last week!


Beginning next month, our street team will be wearing those wigs and popping up at various events around town. ” The Andys” will tailgate at Colts games, attend fairs and festivals, and hang out on college campuses. Perhaps you’ll run into an Andy while shopping for shoes or a loaf of bread. Where’s Warhol? Aisle 3. Read the rest of this entry »

Filed under: Exhibitions, Local, Marketing


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