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Slow Motion Conversation

We’ve been busy in Star Studio during Andy Warhol Enterprises…then again, it might be more accurate to say that our visitors have been busy. Star Studio is a space designed to encourage visitors of all ages  to participate in hands-on exploration of works of art on display at the IMA.  Star Studio projects encourage visitors to think about art by making art of their own, by creating in dialogue with the work on display.  Andy Warhol Enterprises has definitely sparked quite a few of those creative conversations in Star Studio.  We’ve divided the activities in Star between making art and writing about the intersection between art and commerce.

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Filed under: Art, Current Events, Education, Local

 

Poster Child

I sat down with IMA Designer Matt Kelm to talk about his recent work on the title treatment for Andy Warhol Enterprises, and the innovative and popular sign he designed to welcome visitors to the exhibition. You can see the sign in the Pulliam Family Great Hall and visit the exhibit until January 2, 2011.

What is the project?

This is the title graphic for Andy Warhol Enterprises, an exhibition curated by Sarah Green and Allison Unruh, exploring the commercial component of Andy Warhol’s work. For the title graphic, we wanted to explore a design that referenced formal aspects of Warhol’s art including repetition, vibrant colors, and a tight grid. The solution we created, made up of 4000 posters and combined into 20 pads, also provided a unique opportunity for visitors to take a part of the experience home with them.

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Filed under: Design, Exhibitions

 

Party at the Factory

April 21, 1964, established Andy Warhol’s studio, the Factory, as a hub of social life for New York’s hip and elite. Earlier that evening, Warhol had attended the opening of his second solo exhibition in New York at the Stable Gallery. The gallery had been filled with hundreds of Warhol’s box sculptures—Brillo Soap Pads, Heinz Tomato Ketchup, Campbell’s Tomato Juice, Kellogg’s Corn Flakes and Del Monte Peach Halves—which Warhol had painted with his assistant over the previous two months. Mimicking assembly-line style methods of production within Warhol’s studio allowed for this massive amount of work to be accomplished in a short period of time. Within the gallery, the sculptures were stacked along walls and in the middle of rooms, a method of display recalling a storage room or warehouse and forcing visitors to navigate narrow or cramped spaces.


The Stable Gallery opening wasn’t as commercially successful as Warhol had hoped, but the night wasn’t over then. Stable Gallery owner Eleanor Ward and Warhol patron Ethel Scull had organized a big party at the Factory, and those invited traveled from the warehouse-like display of box sculptures within the Stable Gallery to the festivities at Warhol’s studio. The party guests, which included fellow Pop artists Roy Lichtenstein and Claes Oldenburg, were present for the debut of Warhol’s studio, which served as a social destination as well as a place for artistic production throughout Warhol’s career.

Warhol once said of his studio,

“Factory is as good a name as any. A factory is where you build things. This is where I make or build my work. In my art work, hand painting would take much too long and anyway that’s not the age we live in. Mechanical means are today, and using them I can get more art to more people. Art should be for everyone.”

Similarly, my workplace will transform into a social destination this Saturday at the opening of Andy Warhol Enterprises. Come see the IMA’s reinterpretation of a Factory-style party on October 9th, where you can review the exhibition before the public opening, then join the party in Pulliam Great Hall. Mod dress appreciated!

Filed under: Art

 

Unpacking Warhol

You’ve probably heard that Andy Warhol Enterprises will be on display at the IMA from October 10th through January 2, 2011. Organized by IMA Associate Curator of Contemporary Art Sarah Urist Green and former Assistant Curator Allison Unruh, this retrospective includes works by Warhol that relate to his business as well as studio practices spanning from 1946 until his death in 1987. Andy Warhol Enterprises encompasses Warhol’s beginnings as a commercial artist upon his move to New York in 1949, as well as works that are more familiar, such as his Brillo box sculptures or his portraits of Marilyn Monroe. Archival materials included in the show provide insight into the many different areas of Warhol’s career. For example, record covers and contracts chronicle his time spent as the band manager for the Velvet Underground and Nico, and episodes of Andy Warhol’s T.V. and copies of Interview magazine serve as evidence for Warhol’s explorations into mass media.

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Filed under: Art, Current Events, Exhibitions

 

New Trailers!

Most museum staff live at least 6 months in the future. Life at the IMA is no different- we are always looking ahead to the next exciting things happening in the Museum or on our grounds. So, what’s up next? Right now, we are preparing to open the highly anticipated Andy Warhol Enterprises with much fanfare on 10.10.10, and the crisp weather always means lots of new programming in the Toby.

Have you checked out our fall calendar? Schedule your cultural adventure now. Here are the trailers to whet your appetite:

Filed under: Current Events, The Toby

 

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