- May 13th, 2008
- Filed under Current Events, Design, Marketing
2008 is a defining year in political history with the culmination of months of campaigning, rhetoric and staging by the three final contenders for the next President of the United States: John McCain, Hillary Clinton and Barack Obama. But which candidates truly mastered the art of portrayal? Their official campaign merchandise is a telling visual portrait of how they wish to be represented.
Beginning with McCain, he expresses his strong military background and personal heritage through his logo and with merchandise including a nautical lapel pin and Irish buttons. McCain also appeals to coalitions and branches of the armed forces through a variety of apparel. Perhaps the most noticeable difference from the other candidates is that McCain chooses to employ few images of himself. Clinton and Obama both have artists’ renderings of themselves for posters. McCain only uses unaltered photographs of himself on merchandise.
Next up is Clinton with her surprising portrait with “rising sun” found in the accessories section of her official campaign Web site’s online store. According to the site, this original Hillary Clinton print, designed by Hollywood screenwriter Tony Puryear (”Eraser”), is an exclusive to Hillarystore.com. The posters (there are two versions) are “Union printed in USA using 100% wind power and vegetable-based inks.”
“Senator Clinton is a beautiful, strong and inspiring woman, and I wanted to make a poster that reflected that. Rather than putting a slogan on the poster, I chose to put her name, because she is surely the only leader at this level with whom we are all on a first-name basis, and to me, that reflects her personal warmth and connection with ordinary Americans.” - Tony Puryear
