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The Pharmacy

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The Pharmacy prescribes the following links to combat Monday online anemia.

http://www.thedieline.com/blog/

thedieline.com/blog

Blog: The Dieline

Great things come in sleek packaging. Established in 2007 by Andrew Gibbs, The Dieline is dedicated to the progress of the package design industry and its practitioners, students and enthusiasts. Find good design in everything from CD packaging to wine bottles to soda cans.

ArtBabble Video: Mary Heilmann: Inspiration

For every piece of Mary Heilmann’s work—abstract paintings, ceramics, and furniture—there is a backstory. Imbued with recollections, stories spun from her imagination, and references to music, aesthetic influences, and dreams, her paintings are like meditations or icons. Her compositions are often hybrid spatial environments that juxtapose two- and three-dimensional renderings in a single frame, join several canvases into new works, or create diptychs of paintings and photographs in the form of prints, slideshows, and videos. Heilmann sometimes installs her paintings alongside chairs and benches that she builds by hand, an open invitation for viewers to socialize and contemplate her work communally.


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Filed under: Art, Design, New Media

 

Coke, Facelifts, and Brands

Image Courtesy of Freefoto.com

Image Courtesy of Freefoto.com

Soft Drink. Pop. Soda. What do you call that sweet, fizzy drink that comes in cans, out of fountains, and sometimes in bottles? I call it coke.

In Southern Indiana where I grew up, a Sprite is a coke, a Dr. Pepper is a coke, and a Pepsi is also a coke. The Coca Cola brand has resonated so much in my hometown that it has become the generic term for the entire category of product. Coke is in good company. Kleenex, Xerox, Google, and even Q-Tip have all created such strong brand identities that their trademarked names are now nouns. (Definition of brand identity.)

Brands like Coca Cola appear to be every marketer’s dream. They seem to need very little advertising and messaging. However, the truth of the matter is that Coca Cola still spends millions of dollars every year on tv and print campaigns for Coke Classic. So what’s up with that? Read the rest of this entry »

Filed under: Marketing

 

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