To give you an overview of what someone who works in museum marketing does , I thought that I’d outline my typical day. In order to do that, I recorded my activities throughout the past Monday. While some of you were relaxing (or partying) on your Columbus Day off, I was hard at work with my fellow colleagues at the IMA.

Image taken from ugotbling.com

COLUMBUS DAY, OCTOBER 12, 2009*

8:27 Arrive at office. Plug in laptop.

8:35 Sip coffee and respond to emails sent over the weekend.

8:50 Research the 100 Acres: Virginia B. Fairbanks Art and Nature Park for IMA  Magazine article.

9:15 Write interview questions for article to send to Ed Blake, the  landscape architect for 100 Acres.

9:32 Email interview to Ed Blake.

9:37 Discuss signage in Efroymson Family Entrance Pavilion with Marketing Manager.

9:42 Register for Next Audiences Summit.

9:52 Review marketing budgets from last 2 years.

10:22 Read NYT’s article about the Louvre’s attempt to ‘Loosen Up.’

10:34 Get distracted by Jamie Oliver article in NYT’s Mag.

10:39 Review Web site content. Put together work plan to present in the afternoon’s Web team meeting.

11:22 Read Geoff Von Burg’s blog entry.

11:31 Email this week’s TV schedule for Sacred Spain commercials to Max, curator Ronda Kasl, and Nugget Factory.

11:38 Check attendance numbers from the weekend.

11:39 Organize opening weekend debrief meeting for Sacred Spain.

11:45 Polish up communication pieces for potential Winter Nights and Summer Nights media sponsorships.

12:18 LUNCH (Lean Cuisine and Fage Yogurt).

12:38 Watch Gentleman Broncos movie trailer.

12:41 Send movie trailer to Dan Dark.

12:44 Change Twitter name from @IndyArtGirl to @MegLiffick.

12:50 COFFEE.

1:00 Catch up on emails from the morning.

1:30 Web Team!

2:50 Review and edit Group Tours corporate mailer for Sacred Spain.

3:15 Respond to email from Contemporary Curator Lisa Freiman about the prestigious national award that her husband received. Congrats, Ed!!!

3:17 Create an initial inventory of marketing materials that can include media/corporate sponsor recognition during 2010.

4:02 Continue to draft 2010 marketing plan for Public Programs.

4:48 Brainstorm about communication ideas for TAP.

5:21 Respond to remaining emails.

5:42 Leave office. Head to gym.

6:13 Check email while running on treadmill at gym. DANGEROUS!

6:16 Attempt to respond to an email while on treadmill at gym. EVEN MORE DANGEROUS!

8:15 Read IBM’s social media guidelines while watching Will Ferrell on Man Vs. Wild.

8:30 Close laptop. No more work for the day.

*Please note that I have left out some details such as phone conversations, specific email correspondences, bathroom breaks, and Facebook and Twitter checks.

Next up (Oct. 28), I’ll tackle the ginormous topic of branding a museum. Stay tuned.