This blog post began like many of our new media projects at the IMA. I was meeting with my colleagues in the Nugget Factory, kicking around ideas for this blog post. Actually, we were also literally kicking a soccer ball around. We keep one in our area for creative brainstorming and because I love Soccer (did someone say 2010 World Cup – England vs. USA, what?).  All of a sudden, Dan Dark kicked the ball and hit my coffee mug, which of course exploded all over my sweater. True story. And a blog post was born. Spontaneity.

Dan Dark, Senior New Media Producer

It’s the first time I’ve been doused by coffee in a creative meeting, but I’ve also been pranked countless times by my colleagues.

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Filed under: New Media

From writing large-scale, big-budget marketing plans to proofing marketing pieces for the printer, I generally have about 15-30 different projects cross my desk every day. Some things take a considerable amount of attention, while others take seconds. Some days I have six meetings, while others I have just one. As with many jobs, my position requires me to switch back and forth between projects all day, every day. At times, I find the harried nature and varied scope of my work to be exhausting. But most of the time, I find it exhilarating. Regardless, I love every minute.

To give you an overview of what someone who works in museum marketing does , I thought that I’d outline my typical day. In order to do that, I recorded my activities throughout the past Monday. While some of you were relaxing (or partying) on your Columbus Day off, I was hard at work with my fellow colleagues at the IMA.

Image taken from ugotbling.com

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Filed under: Marketing, Musings

I’m celebrating 4 years at the IMA today and it’s hard not to reflect on that.  It may not be a very long time in terms of a career, but it makes for a lot of audio, video and web projects, not to mention exhibitions and new innovative projects.

The first in-house video I worked on at the IMA was re-editing an African Pottery Techniques documentary shot in Burkina Faso.  At the time, it was a pretty big step for the museum – to actually do this in-house, quickly, easily and for free.  When I compare that to our latest  video release on Orly Genger’s installation “Whole”, I kind of laugh.  We shot this video in HD, incorporated Time Lapse, used a lift for certain shots and then published to YouTube.  Check it out below.

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Filed under: New Media

I must say it’s a little odd writing about this in a blog post, but it seems like the right moment to do so. We do take our work very seriously at the IMA and I would like to think our work on this blog, iTunes U, YouTube and other areas shows this. But…let’s get on with it.

It’s been mentioned in past blog posts. It’s been described in IMA press releases. It’s used regularly by staff. It’s listed on the IMA internal phone list. It’s a space. It’s a way of thinking. It’s The Nugget Factory.

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Filed under: New Media