6 years ago, I stood in a classroom on the campus of Indiana University and gave a presentation on the marketing department of the Indianapolis Museum of Art. A first year graduate student pursuing my master’s degree in Arts Administration, I was enrolled in a course called Arts Marketing and Audience Development. As part of that course we were required to analyze the marketing program of an arts organization that we admired. Significantly, I chose to do my class project on the IMA.
I’m not going to bore you with the over-confident analysis outlined in my paper. (I’m embarrassed at how much I thought I knew.) Nor will I link to my power point presentation. (I was a bit obsessed with animation and clip art). However, I will provide you with the final lines of my paper: Read the rest of this entry »
