Indianapolis Museum of Art Blog

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Soft Drink. Pop. Soda. What do you call that sweet, fizzy drink that comes in cans, out of fountains, and sometimes in bottles? I call it coke.

In Southern Indiana where I grew up, a Sprite is a coke, a Dr. Pepper is a coke, and a Pepsi is also a coke. The Coca Cola brand has resonated so much in my hometown that it has become the generic term for the entire category of product. Coke is in good company. Kleenex, Xerox, Google, and even Q-Tip have all created such strong brand identities that their trademarked names are now nouns. (Definition of brand identity.)

Brands like Coca Cola appear to be every marketer’s dream. They seem to need very little advertising and messaging. However, the truth of the matter is that Coca Cola still spends millions of dollars every year on tv and print campaigns for Coke Classic. So what’s up with that? Read the rest of this entry »

Who is April?

At this stage in my Internet life, I’m wise to April Fools’ Day on the web and haven’t truly been had in years. However, that’s not to say I don’t look forward to the one day every year when cornball webmasters and bloggers try to pull one over on unsuspecting visitors. Honestly, I love the cheap humor April 1st brings and thought it would be fun to share a few fool sightings from around the web.

My first foolish sighting of the day was Wikipedia’s homepage. Most mornings I’m greeted with a rather bland but necessary infusion of random trivia from the web’s main tome of knowledge. However, my eyes perked open and a smile came to my face when I saw that the main article today is for a museum called MOBA (Museum of Bad Art). Cool. The best thing about Wikipedia’s “prank” page is that all of the content is seemingly true. For example, Britain’s oldest man, Henry Allington, really does credit his longevity to “cigarettes, whisky and wild, wild women—and a good sense of humour.” Latecomers can see the April 1st site here.

An overwhelming amount of unbelievable news is usually a good tip that the calendar reads April one. For example, Warner Bros. Acquires the Pirate Bay for the price of a whopping $13 billion is unbelievable. BMW releasing cars that have a magnetic tow feature is totally unbelievable. And although there are some times I wish Google would really create this feature, Gmail’s Autopilot is unfortunately just unbelievable April news. Read the rest of this entry »

Or maybe the more appropriate question is, “What does technology have to do with art?” It is a question often asked in the face of ever-more pervasive digital content. There are so many ways that art can benefit from technology. It is likely that you are having one of two reactions to that statement. Maybe a raised eyebrow with a silent, “Yeah, right.” Or perhaps you have already bought into this notion and your gut reaction was more like, “Well, of course!” Regardless of your point of view it is probably next-to-impossible to see it from the opposite perspective. Why?

I assert that it has to do with how much you love technology. My life, for example, is steeped in it. I read art blogs, watch YouTube videos people send to me via e-mail and spend nearly every moment wired in to some form of technological interaction. So of course I think art, like everything else in my life is fair game for technological enhancement.

But I know there is another point of view. One that firmly holds art and its viewing in a quiet, pensive place, unfettered by the white noise the digital world can create.

The difference in these perspectives is often attributed to Read the rest of this entry »