I sat down with IMA Designer Matt Kelm to talk about his recent work on the title treatment for Andy Warhol Enterprises, and the innovative and popular sign he designed to welcome visitors to the exhibition. You can see the sign in the Pulliam Family Great Hall and visit the exhibit until January 2, 2011.
What is the project?
This is the title graphic for Andy Warhol Enterprises, an exhibition curated by Sarah Green and Allison Unruh, exploring the commercial component of Andy Warhol’s work. For the title graphic, we wanted to explore a design that referenced formal aspects of Warhol’s art including repetition, vibrant colors, and a tight grid. The solution we created, made up of 4000 posters and combined into 20 pads, also provided a unique opportunity for visitors to take a part of the experience home with them.