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	<title>Indianapolis Museum of Art Blog &#187; ima</title>
	<atom:link href="http://www.imamuseum.org/blog/tag/ima/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.imamuseum.org/blog</link>
	<description>The IMA blog is a space to discuss everything related to the Indianapolis Museum of Art.</description>
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		<title>“Goodnight Garden”  (sincere apologies to Margaret Wise Brown)</title>
		<link>http://www.imamuseum.org/blog/2009/11/06/%e2%80%9cgoodnight-garden%e2%80%9d-sincere-apologies-to-margaret-wise-brown/</link>
		<comments>http://www.imamuseum.org/blog/2009/11/06/%e2%80%9cgoodnight-garden%e2%80%9d-sincere-apologies-to-margaret-wise-brown/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 14:59:43 +0000</pubDate>
		<dc:creator>GVonBurg</dc:creator>
				<category><![CDATA[Horticulture]]></category>
		<category><![CDATA[art blog]]></category>
		<category><![CDATA[Dr. Tallamy]]></category>
		<category><![CDATA[Elephant ears]]></category>
		<category><![CDATA[geoff vonburg]]></category>
		<category><![CDATA[Goodnight Moon]]></category>
		<category><![CDATA[ima]]></category>
		<category><![CDATA[Indianapolis Museum of Art]]></category>
		<category><![CDATA[Margaret Wise Brown]]></category>
		<category><![CDATA[Perennial Plant Association conference]]></category>
		<category><![CDATA[Tracy DiSabato-Aust]]></category>

		<guid isPermaLink="false">http://www.imamuseum.org/blog/?p=9385</guid>
		<description><![CDATA[In the great green garden-room
There was an elephant ear alocasia
And some blue and white balloon flowers ….&#8221;
It has been a long gentle slide through a beautiful autumn here in the gardens.  Cool sunny days and no heavy rain storms meant outstanding leaf color on trees and shrubs around the campus.  But the bright yellow has [...]]]></description>
			<content:encoded><![CDATA[<blockquote><p><strong>In the great green garden-room<br />
There was an elephant ear alocasia<br />
And some blue and white balloon flowers ….&#8221;</strong></p></blockquote>
<div id="attachment_9387" class="wp-caption aligncenter" style="width: 410px"><img class="size-medium wp-image-9387" title="Sourwood and photinia" src="http://www.imamuseum.org/blog/wp-content/uploads/2009/11/Sourwood-and-photinia-October-29-2009-400x265.jpg" alt="Brilliant red of the native sourwood tree with the clear yellow of Photinia in the background.  IMA/Oldfields border garden near orchard." width="400" height="265" /><p class="wp-caption-text">Brilliant red of the native sourwood tree with the clear yellow of Photinia in the background.  IMA/Oldfields border garden near orchard.</p></div>
<div id="attachment_9388" class="wp-caption aligncenter" style="width: 410px"><img class="size-medium wp-image-9388" title="Arisaema and sourwood leaves " src="http://www.imamuseum.org/blog/wp-content/uploads/2009/11/Arisaema-and-sourwood-leaves-October-29-2009-400x265.jpg" alt="Arisaema and sourwood leaves " width="400" height="265" /><p class="wp-caption-text">Arisaema and sourwood leaves </p></div>
<p><span id="more-9385"></span>It has been a long gentle slide through a beautiful autumn here in the gardens.  Cool sunny days and no heavy rain storms meant outstanding leaf color on trees and shrubs around the campus.  But the bright yellow has now fallen from the sugar maple outside the Deer-Zink Pavilion, the needles of the great pyramidal dawnredwoods around the Sutphin Fountain are going to russet orange, and the red maples on the mall above the parking garage are just past peak color.</p>
<p>Yesterday morning folks in my neighborhood were needing to really scrape frost from the car windows.  The last of the summer’s annual plantings are being pulled out.  Hostas are cut down, and autumn windflowers are spent.  Only some purple monkshood and blue tartarian asters have blossoms among the perennials.  And I have not been able to make myself dig this year’s surprise performer Canna ‘Ermine’ still pushing white bloom spikes 6 feet above the perennial border in the Tanner Orchard.</p>
<div id="attachment_9389" class="wp-caption aligncenter" style="width: 410px"><img class="size-medium wp-image-9389" title="Canna Ermine" src="http://www.imamuseum.org/blog/wp-content/uploads/2009/11/Canna-Ermine-Nov-5-400x300.jpg" alt="Canna Ermine" width="400" height="300" /><p class="wp-caption-text">Canna Ermine</p></div>
<p>But it is, “Goodnight garden, and off to bed.”  The elephant ears from the Garden for Everyone are cut back and ready for their long winter nap in the hort office basement with their banana buddies.  I’m sure they are dreaming of the sunny tropics – or at least humid Hoosier July.</p>
<div id="attachment_9390" class="wp-caption aligncenter" style="width: 410px"><img class="size-medium wp-image-9390" title="Bananas in the basement" src="http://www.imamuseum.org/blog/wp-content/uploads/2009/11/bananas-in-the-basement-003-400x300.jpg" alt="Bananas in the basement" width="400" height="300" /><p class="wp-caption-text">Bananas in the basement</p></div>
<p>A few more leaves to rake and compost, then a long winter trying to convince my colleagues to allow a few native black cherry seedlings to grow up in the gardens, “… but you heard Dr. Tallamy say black cherry supports vastly more Lepidoptera than redbud….”</p>
<div id="attachment_9391" class="wp-caption aligncenter" style="width: 410px"><img class="size-medium wp-image-9391" title="Leaf pile" src="http://www.imamuseum.org/blog/wp-content/uploads/2009/11/leaf-pile-Nov-5-400x300.jpg" alt="Leaf pile" width="400" height="300" /><p class="wp-caption-text">Leaf pile</p></div>
<p>Post script for true plant nerds:<br />
If Susan Sarandon can do the original version of <a href="http://www.youtube.com/watch?v=3F97is-K4n8" target="_blank">Goodnight Moon</a> on YouTube, is a horticultural version by <a href="http://www.youtube.com/watch?v=q_J6Xibgkac&amp;feature=related" target="_blank">Tracy DiSabato-Aust</a> far behind for the next Perennial Plant Association conference?</p>
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			<wfw:commentRss>http://www.imamuseum.org/blog/2009/11/06/%e2%80%9cgoodnight-garden%e2%80%9d-sincere-apologies-to-margaret-wise-brown/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Interpreting Delicious</title>
		<link>http://www.imamuseum.org/blog/2009/10/29/interpreting-delicious/</link>
		<comments>http://www.imamuseum.org/blog/2009/10/29/interpreting-delicious/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 11:57:33 +0000</pubDate>
		<dc:creator>Emily Lytle</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Musings]]></category>
		<category><![CDATA[Alice Waters]]></category>
		<category><![CDATA[apples]]></category>
		<category><![CDATA[Drawings]]></category>
		<category><![CDATA[eating]]></category>
		<category><![CDATA[Emily Lytle]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[fruit]]></category>
		<category><![CDATA[gauguin]]></category>
		<category><![CDATA[ima]]></category>
		<category><![CDATA[Indianapolis Museum of Art]]></category>
		<category><![CDATA[Kalf]]></category>
		<category><![CDATA[Kelly]]></category>
		<category><![CDATA[oldenburg]]></category>
		<category><![CDATA[paintings]]></category>

		<guid isPermaLink="false">http://www.imamuseum.org/blog/?p=9162</guid>
		<description><![CDATA[I fell in love with Willem Kalf&#8217;s painting, below, after watching the ArtBabble video In the Gallery: Mark Doty. Mark is a poet who toured the gallery and talked with staff about various works in the galleries and how we see paintings. The way he described the work was particularly appealing to me.
And you can [...]]]></description>
			<content:encoded><![CDATA[<p>I fell in love with Willem Kalf&#8217;s painting, below, after watching the ArtBabble video <a href="http://www.artbabble.org/video/gallery-mark-doty" target="_blank">In the Gallery: Mark Doty</a>. Mark is a poet who toured the gallery and talked with staff about various works in the galleries and how we see paintings. The way he described the work was particularly appealing to me.</p>
<blockquote><p><span>And you can see how, I mean, it&#8217;s painted, this bravura, I mean this coil and the light and then the incredible translucency of the peeled fruit.</span><span> </span><span>It&#8217;s hard to imagine now how it must have looked.</span><span>.. Well, we are always going to be looking at and celebrating that the stuff of the world, you know.</span><span><br />
</span></p></blockquote>
<div id="attachment_9164" class="wp-caption aligncenter" style="width: 338px"><a href="http://www.imamuseum.org/explore/artwork/780?"><img class="size-full wp-image-9164" title="Still Life with a Chinese Porcelain Jar" src="http://www.imamuseum.org/blog/wp-content/uploads/2009/10/kalf.jpg" alt="Still Life with a Chinese Porcelain Jar by Willem Kalf" width="328" height="388" /></a><p class="wp-caption-text">Still Life with a Chinese Porcelain Jar by Willem Kalf</p></div>
<p>Recently, this work  has caught my attention again, as I&#8217;ve had the opportunity to spend a bit of time in the galleries here at the Indianapolis Museum of Art. I love the process of &#8220;getting to know&#8221; a work of art; the way it becomes like a familiar friend, and yet somehow, each time completely delightful and new.  It has me thinking about what catches my attention in each one, and some similarities between the very disparate works that I love. The first thing to come to mind? FOOD.<span id="more-9162"></span></p>
<p>Some of my favorite works of art, both in this museum and elsewhere, feature fruit prominently. I suppose this could be attributed to &#8220;celebrating the stuff of the world,&#8221; as Mark Doty said. Undeniably, there is a universal connection between the human experience and the pleasure of eating good food. Artists have used food <a href="http://www.metmuseum.org/toah/hd/food/hd_food.htm" target="_blank">extensively as symbols</a> in their work throughout the history of painting. For me, it has to do with the beauty of so many things we eat. I am amazed by the endless interpretation of something as simplistic as a bowl of apples.</p>
<p>Here are a few of my favorite food-related works of art from around the country.</p>
<p>I saw this painting in a Gauguin exhibition at the Met. It&#8217;s one of my favorites of Gauguin&#8217;s, both in style and subject, and I came to appreciate it more after I learned about his body of work and influence on the painters of his time in <a href="http://www.artbabble.org/video/gauguin-and-generation-1890s" target="_blank">Gauguin and the Generation of the 1890s</a>.</p>
<div id="attachment_9177" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.metmuseum.org/toah/hd/poim/ho_49.58.1.htm" target="_blank"><img class="size-full wp-image-9177" title="gauguin" src="http://www.imamuseum.org/blog/wp-content/uploads/2009/10/gauguin.jpg" alt="Two Tahitian Women with Mangoes by Paul Gauguin" width="300" height="388" /></a><p class="wp-caption-text">Two Tahitian Women with Mangoes by Paul Gauguin</p></div>
<p>I originally was introduced to the work of Ellsworth Kelly by way of his color field paintings. But the images I can&#8217;t get out of my head are his simple line drawings of fruit.</p>
<p style="text-align: center;">
<div id="attachment_9186" class="wp-caption aligncenter" style="width: 410px"><a href=" http://www.moma.org/collection/browse_results.php?criteria=O%3AAD%3AE%3A3048&amp;page_number=1&amp;template_id=1&amp;sort_order=1" target="_blank"><img class="size-medium wp-image-9186" title="kelly" src="http://www.imamuseum.org/blog/wp-content/uploads/2009/10/kelly-400x308.jpg" alt="Apples by Ellsworth Kelly" width="400" height="308" /></a><p class="wp-caption-text">Apples by Ellsworth Kelly</p></div>
<p>And finally, for something completely different, there is something so jubilant and inviting about the cherry perched atop the spoon in this famous sculpture from Minneapolis.</p>
<div id="attachment_9163" class="wp-caption aligncenter" style="width: 410px"><a href="http://garden.walkerart.org/artwork.wac" target="_blank"><img class="size-medium wp-image-9163" title="Spoonbridge and Cherry" src="http://www.imamuseum.org/blog/wp-content/uploads/2009/10/spoon-400x373.jpg" alt="Spoonbridge and Cherry, by Claes Oldenburg and Coosje van Bruggen" width="400" height="373" /></a><p class="wp-caption-text">Spoonbridge and Cherry, by Claes Oldenburg and Coosje van Bruggen</p></div>
<p>Needless to say, I also loved listening to Alice Waters of Chez Panisse <a href="http://www.artbabble.org/video/delicious-revolution-evening-alice-waters" target="_blank">speak about food and nutrition</a> when she was here last year.</p>
<p>What works of art with food do you love?</p>
]]></content:encoded>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Three is a Magic Number</title>
		<link>http://www.imamuseum.org/blog/2009/10/22/three-is-a-magic-number/</link>
		<comments>http://www.imamuseum.org/blog/2009/10/22/three-is-a-magic-number/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 12:34:32 +0000</pubDate>
		<dc:creator>Daniel Incandela</dc:creator>
				<category><![CDATA[Local]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[1stfans]]></category>
		<category><![CDATA[art blog]]></category>
		<category><![CDATA[bloggers anonymous]]></category>
		<category><![CDATA[Brooklyn Museum]]></category>
		<category><![CDATA[Daniel Incandela]]></category>
		<category><![CDATA[ima]]></category>
		<category><![CDATA[Indianapolis Museum of Art]]></category>
		<category><![CDATA[Mattress Factory]]></category>
		<category><![CDATA[Museum Blog]]></category>
		<category><![CDATA[Three is a Magic Number]]></category>
		<category><![CDATA[Wexner Center]]></category>

		<guid isPermaLink="false">http://www.imamuseum.org/blog/?p=9074</guid>
		<description><![CDATA[If you happen to be at the Indianapolis Museum of Art later today, say 5pm, you&#8217;ll have a chance of discovering Bloggers Anonymous.  It&#8217;s our third event of BA, and something pretty different from what we typically do regarding technology.  We&#8217;re actually meeting people face-to-face.  At the IMA, we kind of dig technology and spend [...]]]></description>
			<content:encoded><![CDATA[<p>If you happen to be at the Indianapolis Museum of Art later today, say 5pm, you&#8217;ll have a chance of discovering <a href="http://www.facebook.com/event.php?eid=159974550718&amp;ref=ts" target="_blank">Bloggers Anonymous</a>.  It&#8217;s our third event of BA, and something pretty different from what we typically do regarding technology.  We&#8217;re actually meeting people face-to-face.  At the IMA, we kind of dig technology and spend a lot of time developing digital projects, like this blog, <a href="http://www.artbabble.org/" target="_blank">ArtBabble</a>, <a href="http://www.flickr.com/photos/imaitsmyart/sets/72157622312724970/" target="_blank">TAP</a> and a million other things.  We really love our work, but I guess there would be one draw back to what we do.</p>
<div id="attachment_9075" class="wp-caption aligncenter" style="width: 477px"><img class="size-full wp-image-9075" title="Tonight is the night!" src="http://www.imamuseum.org/blog/wp-content/uploads/2009/10/ba_flyer.jpg" alt="Hey, you get to hang out with me." width="467" height="604" /><p class="wp-caption-text">Hey, you get to hang out with me.</p></div>
<p><span id="more-9074"></span>Draw back you say? Yes.  We spend so much time interacting online, we never actually meet the people that read this blog, watch our videos, follow the IMA&#8217;s main site, or follow our tweets.  There&#8217;s a disconnect of sorts and it&#8217;s something we struggle with constantly.  We produce digital content to enhance our visitors experiences with art, artists and exhibitions.  A lot of these people may never visit Indianapolis or the IMA.  But what about our local audience?  We care, we really do.</p>
<p>All museums care.  And some are doing a great job of bridging the disconnect between the online and physical relationships.  The ever impressive <a href="http://www.wexarts.org/" target="_blank">Wexner Center</a> in Columbus, OH (my old stomping grounds) has been heavily involved in their local <a href="http://columbussocialmediacafe.org/meeting-agenda/" target="_blank">Social Media Cafe</a>.  Brooklyn Museum has pioneered the new model for museum membership with their <a href="http://www.brooklynmuseum.org/community/blogosphere/bloggers/2008/12/05/introducing-1stfans-a-socially-networked-museum-membership/" target="_blank">1stfans</a> idea &#8211; a socially networked membership that brings visitors in to the museum. And the <a href="http://twitter.com/mattressfactory" target="_blank">Mattress Factory</a> uses Twitter brilliantly to uninstitutionalize an institution.  Wex, BM &amp; MF are heavily involved in new media projects and publishing online &#8211; but they too have addressed the same issue we&#8217;re contemplating &#8211; it would be great to meet some of you.  <em>(If there are other museums addressing this, I would love to hear from you).</em></p>
<p>So if you&#8217;re free this evening, stop by the IMA.  You can meet some of the museum staff, listen to some music, grab a drink and if you really want, try out our new iPod Touch guide.</p>
<div id="attachment_9077" class="wp-caption aligncenter" style="width: 410px"><img class="size-medium wp-image-9077" title="The iPod Touch" src="http://www.imamuseum.org/blog/wp-content/uploads/2009/10/touch-400x211.jpg" alt="TAP into Sacred Spain" width="400" height="211" /><p class="wp-caption-text">TAP into Sacred Spain</p></div>
<p>Did you think I wouldn&#8217;t end by mentioning some technology?</p>
]]></content:encoded>
			<wfw:commentRss>http://www.imamuseum.org/blog/2009/10/22/three-is-a-magic-number/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Grab your cameras. Fall is upon us.</title>
		<link>http://www.imamuseum.org/blog/2009/10/20/grab-your-cameras-fall-is-upon-us/</link>
		<comments>http://www.imamuseum.org/blog/2009/10/20/grab-your-cameras-fall-is-upon-us/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 15:12:22 +0000</pubDate>
		<dc:creator>Charlie</dc:creator>
				<category><![CDATA[Art and Nature Park]]></category>
		<category><![CDATA[Horticulture]]></category>
		<category><![CDATA[art blog]]></category>
		<category><![CDATA[Charlie Moad]]></category>
		<category><![CDATA[fall]]></category>
		<category><![CDATA[ima]]></category>
		<category><![CDATA[IMA Blog]]></category>
		<category><![CDATA[Indianapolis Museum of Art]]></category>
		<category><![CDATA[seasons]]></category>

		<guid isPermaLink="false">http://www.imamuseum.org/blog/?p=9049</guid>
		<description><![CDATA[By far, my favorite season of the year at the IMA is fall.  Currently we&#8217;re right into the series of weeks where the grounds transform into this amazing color palette of reds, oranges and yellows.  I happen to start working for the IMA late September three years ago, just in time to experience the magnificence [...]]]></description>
			<content:encoded><![CDATA[<p>By far, my favorite season of the year at the IMA is fall.  Currently we&#8217;re right into the series of weeks where the grounds transform into this amazing color palette of reds, oranges and yellows.  I happen to start working for the IMA late September three years ago, just in time to experience the magnificence and get hooked.</p>
<p style="text-align: center;">
<div class="wp-caption aligncenter" style="width: 382px"><a href="http://www.flickr.com/photos/modern_artifacts/4023240949/in/pool-ima-art" target="_blank"><img class=" " title="Indianapolis Museum of Art Garden, Pony Bridge" src="http://farm3.static.flickr.com/2776/4023240949_ecf0e599ea.jpg" alt="Indianapolis Museum of Art Garden, Pony Bridge contributed by Terry.Tyson" width="372" height="500" /></a><p class="wp-caption-text">Indianapolis Museum of Art Garden, Pony Bridge; contributed by Terry.Tyson</p></div>
<p>I&#8217;m not the only one captured by the seasons, as shown by the <a href="http://www.flickr.com/groups/ima-art/" target="_blank">IMA Flickr Group</a>.  As of this writing we have over 200 members and we are pushing dangerously close to 2000 images!  It&#8217;s wonderful to see the many vantage points brought together to a single point on the web.</p>
<p>Here&#8217;s a few photos I captured three years ago shortly after starting at the IMA.  They are not altered in any way.  I always revel in these photos and tell people about them.  So I am taking my opportunity now to share them with you.</p>
<p style="text-align: center;">
<div class="wp-caption aligncenter" style="width: 510px"><a href="http://www.flickr.com/photos/moad/274963224/in/pool-ima-art/" target="_blank"><img class=" " src="http://farm1.static.flickr.com/80/274963224_c97eb18237.jpg" alt="Grab the extinguisher. This trees on fire." width="500" height="333" /></a><p class="wp-caption-text">Grab the extinguisher. This tree&#39;s on fire!</p></div>
<p><a href="http://www.flickr.com/photos/moad/274951206/in/set-72157594337702429/" target="_blank"><img class="aligncenter" src="http://farm1.static.flickr.com/84/274951206_5d279715e3.jpg" alt="" width="500" height="333" /></a></p>
<p style="text-align: center;"><a href="http://www.flickr.com/photos/moad/274958862/in/pool-ima-100acres/" target="_blank"><img class="aligncenter" src="http://farm1.static.flickr.com/113/274958862_7e94c1a2c5.jpg" alt="" width="500" height="333" /></a></p>
<p style="text-align: center;">Check out the latest additions to the Flickr group and please join us by sharing your fall photos as well.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="300" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="flashvars" value="offsite=true&amp;lang=en-us&amp;page_show_url=%2Fgroups%2Fima-art%2Fpool%2Fshow%2F&amp;page_show_back_url=%2Fgroups%2Fima-art%2Fpool%2F&amp;group_id=88199123@N00&amp;jump_to=&amp;start_index=" /><param name="allowFullScreen" value="true" /><param name="src" value="http://www.flickr.com/apps/slideshow/show.swf?v=71649" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="400" height="300" src="http://www.flickr.com/apps/slideshow/show.swf?v=71649" allowfullscreen="true" flashvars="offsite=true&amp;lang=en-us&amp;page_show_url=%2Fgroups%2Fima-art%2Fpool%2Fshow%2F&amp;page_show_back_url=%2Fgroups%2Fima-art%2Fpool%2F&amp;group_id=88199123@N00&amp;jump_to=&amp;start_index="></embed></object></p>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Can I blog about beer?</title>
		<link>http://www.imamuseum.org/blog/2009/10/15/can-i-blog-about-beer/</link>
		<comments>http://www.imamuseum.org/blog/2009/10/15/can-i-blog-about-beer/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 14:51:57 +0000</pubDate>
		<dc:creator>Kate</dc:creator>
				<category><![CDATA[Art]]></category>
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		<category><![CDATA[Marketing]]></category>
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		<category><![CDATA[Beer]]></category>
		<category><![CDATA[ima]]></category>
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		<category><![CDATA[Indianapolis Museum of Art]]></category>
		<category><![CDATA[pabst]]></category>
		<category><![CDATA[pbr]]></category>

		<guid isPermaLink="false">http://www.imamuseum.org/blog/?p=8719</guid>
		<description><![CDATA[I&#8217;m such a sucker for good advertising. If a billboard catches my eye, a commercial makes me laugh, or an ad (gasp!) compels me to buy something, I can&#8217;t help but smile,  shake my fist at it and say &#8216;Ahhhh&#8230;ya got me!&#8217;

I mean, you can&#8217;t help but gawk at this guy as your driving down [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m such a sucker for good advertising. If a billboard catches my eye, a commercial makes me laugh, or an ad (gasp!) compels me to buy something, I can&#8217;t help but smile,  shake my fist at it and say &#8216;Ahhhh&#8230;ya got me!&#8217;</p>
<p><a href="http://www.imamuseum.org/sacredspain"><img class="aligncenter size-full wp-image-8849" title="Sacred Spain Billboard" src="http://www.imamuseum.org/blog/wp-content/uploads/2009/10/billb.bmp" alt="Sacred Spain Billboard" width="480" height="359" /></a></p>
<p>I mean, you can&#8217;t help but gawk at this guy as your driving down the street, right?</p>
<p>So we&#8217;ve seen how effective art on a billboard can be, but what about a billboard <em>as </em>art? Next time you&#8217;re driving south on Keystone on Indy&#8217;s north side, you can&#8217;t miss the two large billboards flanking the busy street. They feature murals with saturated colors and a loose, urban/graffiti vibe.</p>
<p>They are striking, artistic, and only subtly an ad.</p>
<p style="text-align: center;">
<div class="wp-caption aligncenter" style="width: 485px"><a href="http://www.flickr.com/photos/28096801@N05/3625640862/"><img title="pbr mural 1" src="http://farm4.static.flickr.com/3539/3625640862_74a4eaf526.jpg" alt="from flickr use dieseldemon" width="475" height="500" /></a><p class="wp-caption-text">from Flickr user DieselDemon</p></div>
<p>What&#8217;s kind of shocking about them is that they&#8217;re advertisements for <a href="http://kpcreative.wordpress.com/2009/09/19/pabst-blue-ribbon-the-hip-recessionomic-choice/" target="_blank">Pabst Blue Ribbon</a>. I thought they didn&#8217;t advertise? I thought that was their <em>thing</em>, their shtick.</p>
<p><span id="more-8719"></span>Well, it seems as though we&#8217;re witnessing the results of an <a href="http://blog.pabstblueribbon.com/post/PBR-Art-2009-Winners.aspx" target="_blank">art contest</a> in which Pabst lovers submit art in an attempt to get a year’s worth of PBR and some cash prizes. Well now.</p>
<p>The PBR campaign can be seen on walls, bus benches and <a href="http://en.wikipedia.org/wiki/Wild_posting_campaigns" target="_blank">wild postings</a>. In some cities, art is on display in bars, with coasters and maps to let drinkers know the locations of the art. These are consumer-created, ‘participatory’ art/ads that were placed where traditional advertisements are not found- probably to help bolster PBR&#8217;s ‘non-mainstream’ image. In other cities, it seems like the muralists preferred buildings to billboards, but<a href="http://www.kcconfidential.com/?p=3995" target="_blank"> here&#8217;s an interview</a> done with the guys who installed the billboard murals  in the Midwest. When PBR decides to advertise, they leave no stone unturned. To see the evolution of PBR&#8217;s advertising campaigns, click <a href="http://www.sloshspot.com/blog/11-07-2008/The-Evolution-of-Pabst-Blue-Ribbons-Beer-Advertising-77" target="_blank">here</a>.</p>
<div class="wp-caption aligncenter" style="width: 355px"><a href="http://www.flickr.com/photos/wafflechomper/3737394217/"><img title="pbr mural 2" src="http://farm4.static.flickr.com/3524/3737394217_dc6d1e3423.jpg" alt="from flickr user lippert61" width="345" height="460" /></a><p class="wp-caption-text">from Flickr user lippert61</p></div>
<div class="wp-caption aligncenter" style="width: 357px"><a href="http://www.flickr.com/photos/28096801@N05/3625640518/"><img title="dino beer" src="http://farm4.static.flickr.com/3126/3625640518_5d95f08a47.jpg" alt="from Flickr user DieselDemon" width="347" height="431" /></a><p class="wp-caption-text">from Flickr user DieselDemon</p></div>
<div class="wp-caption aligncenter" style="width: 357px"><a href="http://www.flickr.com/photos/23428787@N04/3711074603/"><img title="http://www.flickr.com/photos/23428787@N04/3711074603/" src="http://farm3.static.flickr.com/2457/3711074603_16a8f7db52.jpg" alt="from Flickr user {luminary}" width="347" height="471" /></a><p class="wp-caption-text">from Flickr user {luminary}</p></div>
<p>To see more of the murals on Flickr, click <a href="http://www.flickr.com/search/?q=pbr+mural" target="_blank">here</a>. Well done, PBR. You&#8217;ve won over at least one passer-by. And I don&#8217;t even drink beer!</p>
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		<title>Exhibition Easter Eggs in October</title>
		<link>http://www.imamuseum.org/blog/2009/10/08/exhibition-easter-eggs-in-october/</link>
		<comments>http://www.imamuseum.org/blog/2009/10/08/exhibition-easter-eggs-in-october/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 12:51:35 +0000</pubDate>
		<dc:creator>Daniel Incandela</dc:creator>
				<category><![CDATA[Exhibitions]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Alfred Hitchcock]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[art blog]]></category>
		<category><![CDATA[Daniel Incandela]]></category>
		<category><![CDATA[Easter Eggs]]></category>
		<category><![CDATA[exhibition]]></category>
		<category><![CDATA[ima]]></category>
		<category><![CDATA[Indianapolis Museum of Art]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[Museum Blog]]></category>
		<category><![CDATA[Sacred Spain]]></category>
		<category><![CDATA[TAP]]></category>
		<category><![CDATA[Touch]]></category>
		<category><![CDATA[tour]]></category>

		<guid isPermaLink="false">http://www.imamuseum.org/blog/?p=8686</guid>
		<description><![CDATA[I&#8217;m actually talking about Easter Eggs in the technology sense.  Hidden tips, tricks, messages and so on.  A bunch of us have been working on TAP: Sacred Spain for some time now and it&#8217;s been slightly exhausting.  With the exhibition, Sacred  Spain: Art &#38; Belief in the Spanish World, opening this weekend, it&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m actually talking about <a href="http://en.wikipedia.org/wiki/Easter_egg_%28media%29" target="_blank">Easter Eggs</a> in the technology sense.  Hidden tips, tricks, messages and so on.  A bunch of us have been working on <a href="http://www.imamuseum.org/exhibitions/sacred-spain/tap" target="_blank">TAP: Sacred Spain</a> for some time now and it&#8217;s been slightly exhausting.  With the exhibition, <em>Sacred  Spain: Art &amp; Belief in the Spanish World</em>, opening this weekend, it&#8217;s been a mad dash to finalize this exhibition experience that features audio commentary, music, polls, videos and high res imagery, all accessible for $5 on an iPod Touch.</p>
<div id="attachment_8689" class="wp-caption aligncenter" style="width: 510px"><img class="size-full wp-image-8689" title="X-Ray imagery" src="http://www.imamuseum.org/blog/wp-content/uploads/2009/10/3901842382_1cd01651ea.jpg" alt="X-Ray of the Virgin of Guadalupe" width="500" height="269" /><p class="wp-caption-text">X-Ray of the Virgin of Guadalupe</p></div>
<p><span id="more-8686"></span></p>
<p>Way back in September, <a href="http://www.imamuseum.org/blog/author/cmoad/" target="_blank">Charlie</a> initially <a href="http://www.imamuseum.org/blog/2009/09/01/an-early-look-at-tap/" target="_blank">wrote about TAP</a>, giving our readers an early look at the software.  The application is designed to be extremely flexible, meaning that we will be reusing TAP for future exhibitions both inside the museum and conceivably <a href="http://www.imamuseum.org/art-and-nature-park" target="_blank">outside</a>.    Although the IMA attempted a multimedia guide back in 2005 for the American galleries (does anyone remember this?) &#8211; this will be the first time we&#8217;ve attempted this type of visitor-focused experience for an exhibition. And to think, the entire software development and authoring, content production and implementation was done entirely in-house (check out the video below for a closer look at TAP).</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/x89XlCMuBfA&amp;hl=en&amp;fs=1&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/x89XlCMuBfA&amp;hl=en&amp;fs=1&amp;rel=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>When it comes to new media production, a lot of footage and content goes unused in the final product.  In the case of TAP &#8211; we shot and recorded hours and hours of media for the tour.  Once it&#8217;s all edited and fine tuned, it boils down to about a 90 minute experience.  What happens to the hours of unused material? This brings me to Easter Eggs.  We wanted to provide some surprises in this tour and make use of content we ordinarily wouldn&#8217;t use.  In some ways, Easter Eggs are similar to a cameo by Alfred Hitchcock.  They are little surprises or experiences that were created to augment the real or planned experience.  In the technology sense, they are intentional, additional pieces of content that are hidden, hard to find &#8211; but the in the end, result in a funny or unexpected discovery.  What will you find?</p>
<div id="attachment_8747" class="wp-caption aligncenter" style="width: 490px"><img class="size-full wp-image-8747" title="Easter Eggs on TAP" src="http://www.imamuseum.org/blog/wp-content/uploads/2009/10/easter-egg-title.png" alt="The hidden location!" width="480" height="109" /><p class="wp-caption-text">The hidden location!</p></div>
<p>You won&#8217;t find <a href="http://www.brainyquote.com/quotes/authors/a/alfred_hitchcock.html" target="_blank">Alfred Hitchcock</a> on TAP &#8211; especially since he once said &#8220;<span>Always make the audience suffer as much as possible&#8221; -</span> but you will be able to locate secret 3-digit codes that will lead to you new stories.  How do you find these Easter Eggs?  Well, you can surf around <a href="http://www.imamuseum.org/exhibitions/sacred-spain/" target="_blank">HERE</a> or come to exhibition and investigate.  You might find something &#8211; are you up for the challenge?</p>
<p><span><br />
</span></p>
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		<title>We, the People</title>
		<link>http://www.imamuseum.org/blog/2009/09/17/we-the-people/</link>
		<comments>http://www.imamuseum.org/blog/2009/09/17/we-the-people/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 12:19:59 +0000</pubDate>
		<dc:creator>Emily Lytle</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Musings]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[agora]]></category>
		<category><![CDATA[art blog]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[conversation]]></category>
		<category><![CDATA[emily]]></category>
		<category><![CDATA[Emily Lytle]]></category>
		<category><![CDATA[festival]]></category>
		<category><![CDATA[ima]]></category>
		<category><![CDATA[IMA Blog]]></category>
		<category><![CDATA[Indianapolis Museum of Art]]></category>
		<category><![CDATA[Museums]]></category>
		<category><![CDATA[public]]></category>
		<category><![CDATA[Public Programs]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[transparency]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[visitor]]></category>

		<guid isPermaLink="false">http://www.imamuseum.org/blog/?p=7836</guid>
		<description><![CDATA[What&#8217;s working for the @NatHistoryWhale that makes me want to visit the American Museum of Natural History?

I have the distinct pleasure of being in Daniel&#8217;s class this fall, Museums and Technology.  While it is surprising for my classmates that I would take a class about something I do already, I am excited for the opportunity [...]]]></description>
			<content:encoded><![CDATA[<p>What&#8217;s working for the <a href="http://twitter.com/nathistorywhale" target="_blank">@NatHistoryWhale</a> that makes me want to visit the <a href="http://www.amnh.org/" target="_blank">American Museum of Natural History</a>?</p>
<p><a href="http://www.flickr.com/photos/lazurite/3841894532/"><img class="aligncenter size-full wp-image-8154" title="Screen shot 2009-09-16 at 10.18.30 PM" src="http://www.imamuseum.org/blog/wp-content/uploads/2009/09/Screen-shot-2009-09-16-at-10.18.30-PM.png" alt="Screen shot 2009-09-16 at 10.18.30 PM" width="497" height="411" /></a></p>
<p>I have the distinct pleasure of being in <a href="http://www.imamuseum.org/blog/author/dincandela/" target="_blank">Daniel</a>&#8217;s class this fall, <a href="http://www.imamuseum.org/blog/2009/08/13/teaching-museums-and-technology/" target="_blank">Museums and Technology</a>.  While it is surprising for my classmates that I would take a class about something I do already, I am excited for the opportunity to explore more thoroughly the meaning of technology for the museum experience and how the visitor is affected by these changes. I see continual parallels between issues encountered with visitors in physical space and issues we are encountering all over again in our digital spaces. I&#8217;ve talked about Twitter <a href="http://www.imamuseum.org/blog/2009/06/18/social-media-starts-conversation-now-what/" target="_blank">before</a> and I have been thinking about how it is harnessed by museums and where we are going wrong.<span id="more-7836"></span></p>
<p>We were talking about Twitter again in a recent class, more specifically what we consider to be a successful museum tweet, and why. It&#8217;s very hard to nail down, and even harder to do. The main reason is because it&#8217;s so hard to avoid becoming a marketing ploy, something which happens without rapt attention. A museums use of twitter now stands as an analogy for the way the actual museum interacts with its visitors and the traditional barrier between the inner workings of an institution and the public at large. So many museums need to release their stranglehold on twitter feeds to actually let interesting information get out.</p>
<p>I was at the <a href="http://www.indygreekfest.org/" target="_blank">Indianapolis Greek Festival</a> this past weekend, and I couldn&#8217;t help to think that they were doing something right.</p>
<p style="text-align: center;"><a href="http://www.indygreekfest.org/"><img class="size-medium wp-image-8156 aligncenter" title="Indianapolis Greek Festival" src="http://www.imamuseum.org/blog/wp-content/uploads/2009/09/Screen-shot-2009-09-16-at-10.35.05-PM-400x289.png" alt="Indianapolis Greek Festival" width="400" height="289" /></a></p>
<p style="text-align: left;">There were throngs of people, tons of Greek food, everyone jostling and yelling and having a great time, but here&#8217;s the part that baffled me- you had to pay to get in, and the food was delicious, but quite pricey. What is the Holy Trinity parish doing that connects so much with their audience that museums cannot seem to do? I think we can be the Agora marketplace discussed by Dr. Steven Zucker (<a href="http://twitter.com/drszucker" target="_blank">@drszucker</a>) and Dr. Nancy Proctor (<a href="http://twitter.com/NancyProctor" target="_blank">@nancyproctor</a>) a vibrant place for community and discussion, in the same way that the Greek festival is. I think the problem is balance- how do we sell ourselves as experts in our field while maintaining that we want everyone else&#8217;s opinion, too?</p>
<p>Some people are getting it right, figuring out how to sift through all the noise and clutter to connect with their audience while maintaining their voice. One such person is the British musician <a href="http://www.imogenheap.com/" target="_blank">Imogen Heap</a>, who felt a divide between herself and her fans before she started to utilize blogs and Twitter, not dissimilar to the separation between and institution and it&#8217;s community. In a recent interview with Melissa Block on NPR, she describes the divide quite succinctly. She then discusses what it&#8217;s like to have that direct connection throughout the process of making her music.</p>
<blockquote><p>It&#8217;s been so amazing. I&#8217;ve always struggled with this barrier that I felt like I&#8217;d had up until blogging came along. Just one comment from somebody really sparks something in me. It doesn&#8217;t need to be this huge wall between me and the listeners anymore. I really thrive on that.&#8221;</p></blockquote>
<p><a href="http://www.npr.org/templates/story/story.php?storyId=112440133"><img class="aligncenter size-medium wp-image-8157" title="Imogen Heap" src="http://www.imamuseum.org/blog/wp-content/uploads/2009/09/Screen-shot-2009-09-16-at-10.46.26-PM-400x399.png" alt="Imogen Heap" width="400" height="399" /></a></p>
<p><a href="http://twitter.com/ImogenHeap" target="_blank">@ImogenHeap</a> gets it- the audience has become part of the process, and there&#8217;s no going back.</p>
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		<title>Subway Art</title>
		<link>http://www.imamuseum.org/blog/2009/09/16/subway-art/</link>
		<comments>http://www.imamuseum.org/blog/2009/09/16/subway-art/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 11:31:42 +0000</pubDate>
		<dc:creator>Kate</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[art blog]]></category>
		<category><![CDATA[ima]]></category>
		<category><![CDATA[IMA Blog]]></category>
		<category><![CDATA[Indianapolis Museum of Art]]></category>
		<category><![CDATA[keith haring]]></category>
		<category><![CDATA[sara croft]]></category>
		<category><![CDATA[subway art]]></category>

		<guid isPermaLink="false">http://www.imamuseum.org/blog/?p=7440</guid>
		<description><![CDATA[The following blog post was written by Sara Croft, Print Room Intern.  She worked out of the Registration Department which is part of the Collection Support Division of the IMA.

 
With the twenty-fifth anniversary of Martha Cooper and Henry Chalfant’s book “Subway Art,”  I have started to think about the placement of subway and [...]]]></description>
			<content:encoded><![CDATA[<p><em>The following blog post was written by Sara Croft, Print Room Intern.  She worked out of the Registration Department which is part of the Collection Support Division of the IMA.<br />
</em></p>
<p><em> </em></p>
<p>With the twenty-fifth anniversary of Martha Cooper and Henry Chalfant’s book “<a href="http://www.amazon.com/Subway-Art-Anniversary-Martha-Cooper/dp/0811868877" target="_blank">Subway Art</a>,”  I have started to think about the placement of subway and graffiti art in Indianapolis.  One of my most recent findings –one that will be familiar to many that make the work commute on Keystone Avenue, are the two interesting designs at the top of the Keystone Towers.  I could not help but notice it when I drove by the building the other day, which made me wonder how many other fellow city goers think about the graffiti or let it pass them by without being introduced.</p>
<div class="wp-caption aligncenter" style="width: 497px"><a href="http://www.flickr.com/photos/syntekz/sets/72157610708177507/"><img title="graffiti" src="http://farm3.static.flickr.com/2630/3820500843_e2df9b8e63_b.jpg" alt="Check out street art in Indianapolis (image from obakadan)" width="487" height="208" /></a><p class="wp-caption-text">Check out street art in Indianapolis (image from obakadan)</p></div>
<p><span id="more-7440"></span>One of my favorite artists started out drawing in the subways of New York.  <a href="http://www.haring.com/" target="_blank">Keith Haring</a>’s  images are almost iconic now, so how does he relate to the contemporary artists who do everything to keep from being noticed as to not be arrested? Whether they stay invisible to the press like Banksy, or keep their career ever changing under different names, one can only help but wonder if graffiti would have a place within a museum. <a href="http://www.indymoca.org/public/" target="_blank">iMOCA</a> has recently taken on this task with its interactive graffiti exhibition.  Some cities have attempted “graffiti parks” to contain the art within the park and not the alleyways and private properties of businesses and homes. In large cities, graffiti becomes a part of the culture and in some ways define it, and in my opinion gives full reason as to why the art should be preserved.</p>
<p>Yet as the mystery behind the graffiti and the artists makes the art so fascinating to me, I will keep to searching in the nooks and cranny’s around Indianapolis while hoping that you avid readers will share your own graffiti hot spots and stories of inspiration.</p>
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		<title>The Return of Polaroid</title>
		<link>http://www.imamuseum.org/blog/2009/09/10/the-return-of-polaroid/</link>
		<comments>http://www.imamuseum.org/blog/2009/09/10/the-return-of-polaroid/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 15:00:00 +0000</pubDate>
		<dc:creator>Kate</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Current Events]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[art blog]]></category>
		<category><![CDATA[camera]]></category>
		<category><![CDATA[ima]]></category>
		<category><![CDATA[IMA Blog]]></category>
		<category><![CDATA[Indianapolis Museum of Art]]></category>
		<category><![CDATA[instant film]]></category>
		<category><![CDATA[Kate Franzman]]></category>
		<category><![CDATA[los angeles]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[poladroid]]></category>
		<category><![CDATA[Polaroid]]></category>
		<category><![CDATA[shakeit]]></category>
		<category><![CDATA[space 15 twenty]]></category>
		<category><![CDATA[the impossible project]]></category>
		<category><![CDATA[urban outfitters]]></category>

		<guid isPermaLink="false">http://www.imamuseum.org/blog/?p=7555</guid>
		<description><![CDATA[Hey, remember this post? It wasn&#8217;t too long ago that we heard the news that Polaroid was stopping production of its iconic instant film. Well, guess what? It&#8217;s back!
With the help of Urban Outfitters and The Impossible Project,  Polaroid film will be back in production in 2010. When Polaroid stopped manufacturing instant film in 2008, [...]]]></description>
			<content:encoded><![CDATA[<p>Hey, remember <a title="Polaroid's demise..." href="http://www.imamuseum.org/blog/2008/03/14/the-art-world-is-dealt-a-crushing-blow/" target="_blank">this post</a>? It wasn&#8217;t too long ago that we heard the news that <a href="http://www.walletpop.com/blog/2008/02/11/polaroid-magic-is-coming-to-an-end/">Polaroid was stopping production of its iconic instant film</a>. Well, guess what? It&#8217;s back!</p>
<div class="wp-caption aligncenter" style="width: 422px"><a href="http://www.flickr.com/photos/encandilada/"><img title="Save Polaroid" src="http://farm3.static.flickr.com/2412/2337607067_165c6b3477.jpg" alt="image from Flickr user *Flor" width="412" height="500" /></a><p class="wp-caption-text">image from Flickr user * f l o r </p></div>
<p>With the help of <a href="http://www.urbanoutfitters.com/urban/index.jsp" target="_blank">Urban Outfitters</a> and <a href="http://www.the-impossible-project.com/" target="_blank">The Impossible Project</a>,  Polaroid film will be back in production in 2010. When Polaroid stopped manufacturing instant film in 2008, The Impossible Project bought all the equipment and machinery. This year, Urban Outfitters will release 700 limited edition sets of Polaroid cameras and one pack of Polaroid film. Eventually, they’ll  sell film packs too.</p>
<p><span id="more-7555"></span>Something interesting I noticed on the Impossible Project&#8217;s site was their mission statement:</p>
<blockquote><p>The Impossible mission is NOT to re-build Polaroid Integral film but (with the help of strategic partners) to develop a new product with new characteristics, consisting of new optimised components, produced with a streamlined modern setup. An innovative and fresh analog material, sold under a new brand name that perfectly will match the global re-positioning of Integral Films.</p></blockquote>
<p>If you simply can&#8217;t wait until 2010 (like me), Gallery Space at <a href="http://space15twenty.com/" target="_blank">Space 15 Twenty</a> in Los Angeles is hosting a month-long group show of Polaroid photography, in conjunction with the production of the film. Or you can always check out the slew of &#8216;fake&#8217; polaroid apps like <a href="http://www.poladroid.net/" target="_blank">this</a> and <a href="http://shakeitphoto.com/" target="_blank">this</a>.  Now get to shakin&#8217; it!</p>
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		<title>Augment my reality?</title>
		<link>http://www.imamuseum.org/blog/2009/09/08/augment-my-reality/</link>
		<comments>http://www.imamuseum.org/blog/2009/09/08/augment-my-reality/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 14:58:10 +0000</pubDate>
		<dc:creator>Kyle</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[application]]></category>
		<category><![CDATA[art blog]]></category>
		<category><![CDATA[ima]]></category>
		<category><![CDATA[IMA Blog]]></category>
		<category><![CDATA[Indianapolis Museum of Art]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[metro paris]]></category>

		<guid isPermaLink="false">http://www.imamuseum.org/blog/?p=7941</guid>
		<description><![CDATA[Augmented reality applications are gaining quite the buzz when it comes to mobile devices like the iPhone and Android smartphones.  These applications use the phones video camera and overlay information about what you see on the screen.  Using GPS to pinpoint your location and a compass to determine which direction your phone is facing, the [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left">Augmented reality applications are gaining quite the buzz when it comes to mobile devices like the iPhone and Android smartphones.  These applications use the phones video camera and overlay information about what you see on the screen.  Using GPS to pinpoint your location and a compass to determine which direction your phone is facing, the application can determine what is near your location for displaying on the screen.  This overlay can include anything from real estate listings to the nearest McDonalds.</p>
<p style="text-align: left">So to better describe what my words can&#8217;t, here is a screen shot of the Metro Paris iPhone app.  This application provides users with the locations of the nearest subway stations in their area along with nearby businesses.</p>
<div id="attachment_7946" class="wp-caption aligncenter" style="width: 490px"><img class="size-full wp-image-7946" src="http://www.imamuseum.org/blog/wp-content/uploads/2009/09/metro-paris-subway-ar-1.jpg" alt="Métro Paris application" width="480" height="320" /><p class="wp-caption-text">Métro Paris application</p></div>
<p style="text-align: left"><span id="more-7941"></span></p>
<p>Here is a video of the application in action (its in French but shows all of the apps functionality).</p>
<p><object type="application/x-shockwave-flash" style="width:425px; height:355px;" data="http://www.youtube.com/v/UMEnIRvAOoY&amp;rel=0&amp;color1=0xd6d6d6&amp;color2=0xf0f0f0"><param name="movie" value="http://www.youtube.com/v/UMEnIRvAOoY&amp;rel=0&amp;color1=0xd6d6d6&amp;color2=0xf0f0f0" /></object></p>
<p style="text-align: left">For museums this technology could provide a new experience for a visitor.  Not only could they see the wonderful works of art but it would allow them to view more information about each work just by pointing their cell phone camera.  Maybe an ArtBabble video is displayed or some expanded information about the creator.  Or what if it pointed the visitor in the direction of every work by a particular artist they were interested in?</p>
<p style="text-align: left">A lot of people probably are thinking, &#8216;I&#8217;m not going to hold up my phone and walk around like that.&#8217; but it has to be safer than texting while walking.  <a href="http://www.wired.com/gadgetlab/2009/07/girl-falls-into-manhole-while-texting-parents-sue/">Just watch out for open manholes in the street</a>.</p>
<p style="text-align: left">This technology is still very new and as our mobile devices continue to get more powerful these applications should become more powerful as well.  So keep an eye out for these applications as more are getting developed every day and developers are just starting to get acquainted with the new technology.</p>
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