Columbus Day at the IMA

From writing large-scale, big-budget marketing plans to proofing marketing pieces for the printer, I generally have about 15-30 different projects cross my desk every day. Some things take a considerable amount of attention, while others take seconds. Some days I have six meetings, while others I have just one. As with many jobs, my position requires me to switch back and forth between projects all day, every day. At times, I find the harried nature and varied scope of my work to be exhausting. But most of the time, I find it exhilarating. Regardless, I love every minute.

To give you an overview of what someone who works in museum marketing does , I thought that I’d outline my typical day. In order to do that, I recorded my activities throughout the past Monday. While some of you were relaxing (or partying) on your Columbus Day off, I was hard at work with my fellow colleagues at the IMA.

party-columbus-day

Image taken from ugotbling.com

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What is Interact?

The IMA blog staff is filled with all types. Some of them know their blog topics weeks ahead of time. Some work at a steady pace and figure out an idea a couple of days in advance. Some (me) usually wait until the last minute. I realized this yesterday and turned to Twitter and Facebook for inspiration. Some suggestions were inappropriate for an IMA post, some were funny, some were thoughtful, and I had a lot of people suggest blogging about IMA’s Deaccessioned artwork page.  Yes it’s cool….it’s transparent….it’s many things….but I had absolutely nothing to do with it.  If you do want more info, bug Charlie or IMA’s registration department- bravo to everyone involved in that project.

Thinking about that page led me to think more broadly about IMA’s main website.  Inside the museum, the IMA site is a major topic of conversation amongst the web team.  We’re in the planning stages for a web redesign of imamuseum.org.  This will include a better calendar system, better integration of digital content, a new collection page and lots more bells and whistles I can’t mention right now.  This process has really made me consider one word and one section: Interact.

IMA's Interact Section

IMA's Interact Section

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