To give you an overview of what someone who works in museum marketing does , I thought that I’d outline my typical day. In order to do that, I recorded my activities throughout the past Monday. While some of you were relaxing (or partying) on your Columbus Day off, I was hard at work with my fellow colleagues at the IMA.

Image taken from ugotbling.com

COLUMBUS DAY, OCTOBER 12, 2009*

8:27 Arrive at office. Plug in laptop.

8:35 Sip coffee and respond to emails sent over the weekend.

8:50 Research the 100 Acres: Virginia B. Fairbanks Art and Nature Park for IMA  Magazine article.

9:15 Write interview questions for article to send to Ed Blake, the  landscape architect for 100 Acres.

9:32 Email interview to Ed Blake.

9:37 Discuss signage in Efroymson Family Entrance Pavilion with Marketing Manager.

9:42 Register for Next Audiences Summit.

9:52 Review marketing budgets from last 2 years.

10:22 Read NYT’s article about the Louvre’s attempt to ‘Loosen Up.’

10:34 Get distracted by Jamie Oliver article in NYT’s Mag.

10:39 Review Web site content. Put together work plan to present in the afternoon’s Web team meeting.

11:22 Read Geoff Von Burg’s blog entry.

11:31 Email this week’s TV schedule for Sacred Spain commercials to Max, curator Ronda Kasl, and Nugget Factory.

11:38 Check attendance numbers from the weekend.

11:39 Organize opening weekend debrief meeting for Sacred Spain.

11:45 Polish up communication pieces for potential Winter Nights and Summer Nights media sponsorships.

12:18 LUNCH (Lean Cuisine and Fage Yogurt).

12:38 Watch Gentleman Broncos movie trailer.

12:41 Send movie trailer to Dan Dark.

12:44 Change Twitter name from @IndyArtGirl to @MegLiffick.

12:50 COFFEE.

1:00 Catch up on emails from the morning.

1:30 Web Team!

2:50 Review and edit Group Tours corporate mailer for Sacred Spain.

3:15 Respond to email from Contemporary Curator Lisa Freiman about the prestigious national award that her husband received. Congrats, Ed!!!

3:17 Create an initial inventory of marketing materials that can include media/corporate sponsor recognition during 2010.

4:02 Continue to draft 2010 marketing plan for Public Programs.

4:48 Brainstorm about communication ideas for TAP.

5:21 Respond to remaining emails.

5:42 Leave office. Head to gym.

6:13 Check email while running on treadmill at gym. DANGEROUS!

6:16 Attempt to respond to an email while on treadmill at gym. EVEN MORE DANGEROUS!

8:15 Read IBM’s social media guidelines while watching Will Ferrell on Man Vs. Wild.

8:30 Close laptop. No more work for the day.

*Please note that I have left out some details such as phone conversations, specific email correspondences, bathroom breaks, and Facebook and Twitter checks.

Next up (Oct. 28), I’ll tackle the ginormous topic of branding a museum. Stay tuned.

Thinking about that page led me to think more broadly about IMA’s main website.  Inside the museum, the IMA site is a major topic of conversation amongst the web team.  We’re in the planning stages for a web redesign of imamuseum.org.  This will include a better calendar system, better integration of digital content, a new collection page and lots more bells and whistles I can’t mention right now.  This process has really made me consider one word and one section: Interact.

IMA's Interact Section

What is Interact?  It’s togetherness, it’s action, it’s a mutual or reciprocal action, it’s technology.  Is it?

For the past 18 months, we have placed much of our new media content in a section called Interact.  You can access it directly from the home page and find yourself immediately faced with options like ArtBabble, Facebook, Tagging, iTunes U, Blog and Dashboard.  It’s one stop shopping for those of you interested in technology at the IMA.  But I’m not convinced that Interact is the correct word for this section, or even the right approach to offering this content. Here’s a quick scan of approaches other museums have applied:

Similar to IMA but putting the active in interactive, MoMA’s new site features Multimedia (check it out below.) The cool Walker Art Center has it’s own channel.  And the ever impressive Mattress Factory Art, playfully offers Friendship Version 2.0.

MoMA Multimedia

Front and center. Brooklyn Museum is simply, brooklynmuseum.org (you have at least 10 links on the home page devoted to technology and new/social media projects) and community-based interaction is weaved throughout the site (are you really surprised?):

Brooklyn Museum

Layered within the site, The Tate Modern, has its Tate Player, TateShots and The Great Tate Mod Blog (below).  The Getty Museum has a video gallery, is getting Twitter right and does lots of other tech related projects. There’s no specific section like MoMA and others, is not fully integrated like Brooklyn, but offers superb content.

The Great Tate Mod Blog

Interact: So what to call it and where to place it?  It’s a challenge we face in the coming months to bring you a new site that is interactive, engaging, educational and focused on art.  We can create a dedicated section for technology.  We  can integrate it in all areas of the new site.  Or we can place it in various sections of the site based on a navigation structure.

We’ll be looking at lots of sites online – like the one’s mentioned above, but I would LOVE to hear your input.  What approach do you think is best? What would you do?