After three weeks in southern South Korea, I can vouch that Korean culture is rich with visual communication, design and promotion. Every city here has a brand, like “Charm Jinju” or “Sparkling Hadong.”
Many restaurant facades bear a cartoon depicting the main dish served, like a perky eel or cute cow.

Even bathroom doors have creative signage.

On the natural side, the mountainous Korean terrain inspires a terraced pattern for landscape architecture.

Ancient designs can pack the biggest wallop. The eaves of Buddhist temples are decorated with exquisite detail and color.


We all need dragons guarding our doors.








