SPOILER ALERT: If you’d rather skip all the words and play with the new site, scroll to the end of this post, find the groundhog and watch the short video for login instructions.

One great pleasure of working in a creative environment like an art museum is that on occasion, we actually get to create things that are unique, tangible, and if we’ve done our job… useful.

Matt Gipson - Web Designer Extraordinaire

It’s one of the reasons I love to cook.  The process of pulling together all the right ingredients and a little skill to create a delightful experience that can be shared with others seems so personal, meaningful, visceral.  In short, very different from most of what keeps me busy on most days. So, it was a great honor to have the chance over the last six months to work together with so many talented staff from around the museum in creating and reformulating a new website for the IMA.

Over the last several years, the IMA has invested a lot of energy and resource in understanding and making use of the web in ways that help the museum meet its goals and carry out its mission.  Along the way, we’ve learned a lot.  We are constantly learning from our audience and visitors – watching the way they interact with content, reading comments, and listening to feedback.  We’ve learned immensely through our relationships and collaborations with other museums about what has worked and not in the past and about new thoughts, strategies and approaches we might try.  If I’m honest, we’ve definitely learned the most from our failures.  Hopefully, we’ve disguised most of them cleverly, but come join us for a beer in the cafe and we’ll share a bunch of the “less-than-superstar” moments.

In talking about how we might launch this new site we’ve been working so hard on, it only seemed right to give the first sneak peeks and behind-the-scenes privileges to our online followers.  So, like any great dish, this one’s hot off the grill and just for you!

One of the first things you’ll notice about the new website is that we’ve gone with a completely different design-feel from our earlier site.  Part of this is inspired by a new brand for the IMA which you’ll notice featured prominently across the site.  We wanted to shoot for a design that is clean and well structured, but still very visual and full of color.  You’ll notice that we stuck to a consistent grid layout on the site which lets us be pretty modular in the way we mix and match content.

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Filed under: Technology

The IMA blog staff is filled with all types. Some of them know their blog topics weeks ahead of time. Some work at a steady pace and figure out an idea a couple of days in advance. Some (me) usually wait until the last minute. I realized this yesterday and turned to Twitter and Facebook for inspiration. Some suggestions were inappropriate for an IMA post, some were funny, some were thoughtful, and I had a lot of people suggest blogging about IMA’s Deaccessioned artwork page.  Yes it’s cool….it’s transparent….it’s many things….but I had absolutely nothing to do with it.  If you do want more info, bug Charlie or IMA’s registration department- bravo to everyone involved in that project.

Thinking about that page led me to think more broadly about IMA’s main website.  Inside the museum, the IMA site is a major topic of conversation amongst the web team.  We’re in the planning stages for a web redesign of imamuseum.org.  This will include a better calendar system, better integration of digital content, a new collection page and lots more bells and whistles I can’t mention right now.  This process has really made me consider one word and one section: Interact.

IMA's Interact Section

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Filed under: New Media

Anyone who knows me knows I love a good mixtape. ( I still call them mixtapes, even though now it’s a mix cd, or an iTunes playlist, or even a muxtape). I love making them, I love thinking about the connections between each song that I select, and I love trying to figure out why someone else chose particular songs in a particular order.

Recently, Bob Boilen posted an entry to NPR’s excellent All Songs Considered Blog where he provided readers with the first song of a mixtape, and asked them to add responses in the comments section, with each new post adding a new song to the mix in response to the previous post. Brilliant!

Let’s try to do something similar with works of art. I’m selecting the first piece in a kind of virtual exhibition. You pick the next one, and post a comment with information about the work, a link to an image of it, and a description of your reasons for selecting it (could be formal similarity/difference to the previous piece, subject matter, some biographical information that links the artist to the previous work, whatever…) Remember that you are responding to the last piece added in the comments section (although some larger themes might develop) and provide some description of why you are adding a particular piece to this chain o’ art.

I’ve chosen a piece from the IMA’s collection as a starting point: Kenneth Noland’s Fall Blues 1961-64.

It is a painting that I have warmed to over time, and one that I hope allows for a diverse set of responses. I’m interested to see where this game of curatorial telephone leads. Your turn…

Filed under: Musings