Last week, I was lucky enough to spend a few days in London at the 2010 Tate Handheld Conference where a group of really smart folks were gathered to plan and brainstorm ways that museums can take advantage of new advances in mobile technology.

Planning the Future of Museum Mobile Experiences @ Tate

Many of you may know that the IMA has been really active in building mobile content for our main website, our special exhibitions, and 100 Acres.  One of the things I love about working at the IMA is that we always try to give a little love back to our museum buddies when we undertake new projects.  That’s why we’ve made all the software for these mobile experiences available for free to anyone who’d like to play around with them.

While I’m happy that many museums can pick these tools up and use them for their own content, it won’t be the right solution for everyone.  In fact, it only solves just part of the problem.

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Filed under: Technology

Auto-rotate proved more confusing than anything else

Yes, the image above is supposed to be confusing. It’s one of the lessons learned from collecting feedback and tracking events on the TAP iPod tour for Sacred Spain. Patrons didn’t quite realize that as they interacted with the tour, we were secretly shooting off messages to a server.  We tracked everything from incorrect codes to device rotations.  All in all we collected over a quarter million events.  Almost half of those events were rotations of the application layout.  We heard back from people that they were “catching up with the rotations”.  Based on this we have decided to flat remove any rotation from the next tour. Everything will be in portrait mode with the exception of video playback.

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Filed under: Technology

I’m actually talking about Easter Eggs in the technology sense. Hidden tips, tricks, messages and so on. A bunch of us have been working on TAP: Sacred Spain for some time now and it’s been slightly exhausting.  With the exhibition, Sacred  Spain: Art & Belief in the Spanish World, opening this weekend, it’s been a mad dash to finalize this exhibition experience that features audio commentary, music, polls, videos and high res imagery, all accessible for $5 on an iPod Touch.

X-Ray of the Virgin of Guadalupe

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Filed under: Exhibitions, New Media, Technology

I’ve never been a big fan of MTV.  Let’s face it, it hasn’t been “Music Television” in over a decade.

However, according to the LA Times, MTV is launching a ‘new media’ series, $5 Cover, on multiple platforms (from silver screen to small screen to, er, iPod screen) that will “meld reality TV and indie cinema.” Even though the phrase ‘reality TV’ makes me throw up in my mouth a little bit, at least they’re trying, right?

$5 Cover promises to capture the flavor of the local Memphis music scene with real musicians playing themselves, orchestrated by filmmaker Craig Brewer, writer-director of “Hustle & Flow.” Check out the trailer for $5 Cover here (Oh, did I mention there’s roller derby?)

Image from fivedollarcover.com

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Filed under: Current Events, New Media

In previous posts, I’ve not been shy in expressing my respect, admiration or jealousy for other institutions.  So, it’s surprising it took me this long to mention the Tate Modern.  Earlier this spring, I e-mailed Jane Burton, Creative Director at Tate Modern, to introduce myself and express my sincere appreciation for the work they produce – especially video – and you know how much video The Nugget Factory produces.  This e-mail turned into an invitation to a conference on handheld technology at the Tate Modern organized by Jane and Nancy Proctor of the Smithsonian American Art Museum (SAAM’s doing some pretty innovative things too.  This post hopes to share some the experiences in the conference: From Audiotours to iPhones Workshop.

Developed for IMA's American Galleries in 2005

Rewind a few years.  Does anyone remember the American Gallery handheld project – ArtXplore – that the IMA piloted in 2005?  It was a short-lived project that helped (indirectly)shape much of the current technology strategies at IMA.  It was a difficult project, with some victories, lessons learned and a big part of the technology, evolutionary process at our museum.  Since 2005, we have re-focused our efforts to create digital content that visitors in any location can access. Although we do offer audio tours at the Lilly House, a cell phone tour for the Gardens and Grounds – our primary strategy has to increase the reputation of IMA globally, and share our stories about art with a much larger online audience.  It’s an approach I support, but with the opening of the Art and Nature Park next year, should we try another attempt with some sort of handheld device?  Perhaps.
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Filed under: New Media, Technology