- September 11th, 2008
- Filed under New Media, Technology
In previous posts, I’ve not been shy in expressing my respect, admiration or jealousy for other institutions. So, it’s surprising it took me this long to mention the Tate Modern. Earlier this spring, I e-mailed Jane Burton, Creative Director at Tate Modern, to introduce myself and express my sincere appreciation for the work they produce – especially video – and you know how much video The Nugget Factory produces. This e-mail turned into an invitation to a conference on handheld technology at the Tate Modern organized by Jane and Nancy Proctor of the Smithsonian American Art Museum (SAAM’s doing some pretty innovative things too. This post hopes to share some the experiences in the conference: From Audiotours to iPhones Workshop.
Rewind a few years. Does anyone remember the American Gallery handheld project – ArtXplore – that the IMA piloted in 2005? It was a short-lived project that helped (indirectly)shape much of the current technology strategies at IMA. It was a difficult project, with some victories, lessons learned and a big part of the technology, evolutionary process at our museum. Since 2005, we have re-focused our efforts to create digital content that visitors in any location can access. Although we do offer audio tours at the Lilly House, a cell phone tour for the Gardens and Grounds – our primary strategy has to increase the reputation of IMA globally, and share our stories about art with a much larger online audience. It’s an approach I support, but with the opening of the Art and Nature Park next year, should we try another attempt with some sort of handheld device? Perhaps.
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