So it might seem less than ideal to create a “Photo of the Week” post for an audio project…but it is a great way to introduce you to a new IMA project created by Nugget Factory intern, Zack Barr. He spent the summer recording various ambient sounds of IMA, creating an audio library, and composing his own tracks mixing, editing and enhancing the raw audio files. And now we are handing them all over to you. Want to submit your own mash up? Keep reading…

Here is an excerpt from Zack’s abstract about the project:

The 20th Century saw innumerable developments in the ways by which humans could document and describe their lives and surroundings. Experiences and perceptions that had previously been subject to the distortions of memory could increasingly be captured and preserved in new and improving mediums. In the early half of the 19th Century, the ability to produce permanent photographs was solidified; with this, a natural and logical inclination lead people to use this ability as a means of creative expression. In the 20th Century, developments in film and cameras, the increasing ability to produce them, and the general shift from analog to digital have allowed modern man to capture, realize, and share visual perspectives with never-before-seen dexterity. Likewise, developments in sound technologies have given us the ability to capture and preserve the myriad sounds that surround us. We have the ability to record, and replay at any time, the grind of any machine or the song of any bird. This ability is especially important for the purposes of historic documentation as, for instance, the sound of some particular city was likely vastly different 50 years ago from the sound of that same city today. We can’t really comprehend what the world would have sounded like to the 15th-Century man. Thus, these “field recordings” can prove very useful in documenting life in the aural realm, just as paintings, photographs, and films have done in the visual. Using these visual images, people have come to creatively explore ideas, tell narratives, and share perspectives. The images are processed, arranged, and displayed in ways that suit these creative needs. In saying this, similar expression can be realized through the interpretation of sound recordings.

• Did you know that you can buy an “Audio Mash Up Construction Kit” on Amazon.com?
• In addition to this project, IMA offers a ton of its audio and video content (really high quality video!) for free download on iTunes.
• Want to share your mash up with us? Submit a comment and give me an e-mail address to get in touch with you. We’ll add your contribution to the available downloads on the iTunes U project.
• Read about the controversy DJ Dangermouse created when he mashed Jay Z’s Black Album with the Beatles White Album to create The Grey Album.

I assert that it has to do with how much you love technology. My life, for example, is steeped in it. I read art blogs, watch YouTube videos people send to me via e-mail and spend nearly every moment wired in to some form of technological interaction. So of course I think art, like everything else in my life is fair game for technological enhancement.

But I know there is another point of view. One that firmly holds art and its viewing in a quiet, pensive place, unfettered by the white noise the digital world can create.

The difference in these perspectives is often attributed to a generational misunderstanding, that somehow if you were born before the internet was commonplace then you have no hope of ever understanding it. But I think that is an unfair generalization. Perhaps there is some truth somewhere in that stereotype, but like all stereotypes, that logic is flawed.

Instead, I would assert that it has to do with experience, and the quality of those experiences. If you hate technology, could it be because you tried to use something, or find something and couldn’t? If you love it, isn’t it because it makes your life easier and gives you access to fabulous things?

So, with these extremes in mind, we set out to create digital content that allows people to passively consume or actively participate depending on their desires. So discover IMA on the internet if you haven’t already. You can find us…

• Posting images on Flickr. You can just look or get into it and join our groups and even add your own content.
• Creating videos and adding them to IMA’s YouTube channel. Feel free to watch, share and critique these.
• Writing this blog gives you an insider’s view of what happens at IMA. We always love seeing your comments here.
• Adding content to our iTunes U site. Download IMA audio and video to your iPod or iPhone.
• Developing new web stuff for IMA exhibitions and projects. We recently launched a site for To Live Forever: Egyptian Treasures from the Brooklyn Museum.

If you are reading this list and still wondering why we do it all, I will offer a couple of reasons. One of the key motivations for creating digital content is to allow IMA to compete in the global marketplace. Not entirely in the way a for-profit corporation might, but to help the museum raise its profile, giving attention to its projects, exhibitions and permanent collection.

Another great reason to utilize these technologies is to provide content in places where people are already participating. iTunes, YouTube, and Flickr have established global audiences, and by providing content on these sites, IMA can expand its reach to people who could never make it through the front door.

Perhaps the most compelling motivator for us is potential. Potential to create diverse audiences, and to serve audiences we don’t even know about yet. Chris Anderson, Editor-in-Chief for Wired magazine wrote an article called, The Long Tail, describing how the internet creates a never-before-seen possibility to direct content to increasingly smaller audiences for increasingly less expense. Since we can customize content in all of these places, we can meet the needs and desires of people who want to know about very specific things without it costing us any more to produce or maintain.

We also have the potential to provide an experience through photos, video or online activities that gives a new viewer his or her first glimpse into what the art world can offer. A simple Google search for a topic might lead someone to IMA’s website, or to one of IMA’s projects on another website, allowing us to be the ambassador of art-related content.

Lofty goals? You bethca. But why would we bother otherwise?

And for those who are more interested in the finite, quantifiable reasons, we consider those too. We track numbers and look for projects that increase viewership or interaction with our content. A recent example is a partnership we are working on to provide access to IMA-produced video in local schools, boosting our outreach to school-aged children and teachers, and consequently, providing an under-served audience with high-quality art content, for free.

So there is the last nugget. Free. Everyone loves free stuff. All of the things we do are free to those who use it. You can search on your computer at home and find us, or go to your public library and use their free internet to get our free stuff. No matter what, you can’t beat free!

Still not convinced it is all worth it? Feel free to tell us why! (And we would also love to hear from those of you who love it!)

Image courtesy of Stock.XCHNG

IMA has been talking a lot recently about education and technology. We want to give teachers and students great resources. We already have a lot of things to share, but we haven’t really figured out the best way to get them to teachers. So we are talking about what to put on our website, what teachers might like to find there and how to spread the word about all the stuff IMA has to offer (like free video!). If you have ideas you should feel free to share them here!

As I type this blog I am finishing up the last of the March uploads of new content on our iTunes U site. You will find some new videos that include the amazing Julianne Swartz intro that Daniel blogged about last week.

I feel exhausted by this rainy Monday, so my post will be short today. I know you will be waiting for my triumphant and enthusiastic come back next Monday.

Those who know me at all know that I am a Mac sympathizer and will take every opportunity to shamelessly plug Apple products. (And use as many as I can get my hands on.) So it is not surprising that I would have iTunes U at the top of my favorites list. But there is another reason to love iTunes right now….IMA is on it! We launched an iTunes U page on January 28^th allowing anyone with an iPod (or iPhone) to download free IMA videos and audio tours. In addition to finding our digital stuff on YouTube and imamuseum.org, now you can also find it where you already play, in the iTunes store. Search for “Indianapolis Museum of Art” and take your pick of free art videos! (Did you know it is good karma to share this newfound knowledge with friends? Who wouldn’t want to score some free downloads?) BTW, it is definitely bad karma to think to yourself, “Nobody wants free art videos.”

Reading my last blog post will expose my relatively new love of Facebook. The only Web 2.0 thing I love more than Facebook is the super fantastic app ArtShare. Developed by the talented crew at the Brooklyn Museum, it is an easy-to-use tool that allows you to share art you dig with anyone who visits your Facebook page. Just install the app, select art you like and watch it cycle through a loop as you poke strangers, dish out your daily zombie bites and digitally scribble inside jokes onto friends’ walls.

To make it even more awesome, I spent a morning last week uploading a sampling of IMA-owned works of art so that soon all of my peeps (and hopefully people I don’t know) will start choosing some of our stuff. I will also mention that any artist can upload work to share with friends too. (The only thing I like to promote more than Apple stuff is the talent of underappreciated artists.) There are many practical reasons why artists and museums should love ArtShare. I am, of course, referring to things like marketing, networking, mission statements, etc. But, none of these describe the reason I love it. I simply love art and ArtShare lets me indulge that interest and share it with others.

So, I hope you will investigate these on-line opportunities and find that you like them too. Otherwise there would have been little point to your reading this humble post.