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IMA on the Grid

I’m not talking about our location, but the method we used to lay out our new website.

A trending choice for web designers is to use a grid layout system as a way to streamline web development workflow by providing commonly used dimensions. We based ours on a design with the width of 960px because our most common visitor’s screen resolution is still hovering at 1024 x 768 (according to Google Analyitics). Our grid system of choice is the ever easy to use and understand 960 Grid System. We chose the 12 column layout.

IMA Homepage with 960.gs grid layout overlay

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Front Page Appeal

A quick glance at the front page of your local morning newspaper may stir powerful emotions of curiosity, pride, joy, anger, sadness or any other sentiment depending on the day. Just as art purposefully conjures emotion and seeks to grab our attention, so do newspaper headlines and front page layout. It is, in an immediate sense art. Often this type of newsprint is passed down from generation to generation much like an exceptional work of art. With better technology, newspapers are able to use advanced layout and design, creating a front page that not only has visual appeal but also sells.

On November 5, the day after the 44th Presidential election, newspaper subscribers opened their front doors to a newly printed piece of history. Pedestrians gazed at historic headlines in newspaper boxes, ranging from President-elect Barak Obama’s campaign slogans to civil rights themes, to a single name. The Newseum features 724 front pages from 66 countries in their online feature “Today’s Front Pages” Wednesday, November 5. If you were curious to know Oprah’s favorite…the Chicago Sun-Times front page with the headline “Mr. President”. Read the rest of this entry »

 
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