There are actually more than 10 reasons to visit

What, you haven’t been to the IMA’s new Tobias Theater yet? Consider this your personal invitation…along with ten good reasons to get thee to The Toby to catch a film in the next two weeks:

1. To be surprised: Little Fugitive, a black-and-white beauty made in 1953, is probably a film you’ve never heard of. Let that be a good thing. This 80-minute indie gem is about a boy who runs away to Coney Island. Think of it as Leave It To Beaver infused with art, subtlety, and cinematography to die for. Sneak away and see it at The Toby Tuesday, December 30.
2. The sound rocks: As the museum’s senior AV technician, sound hound Chris Cruz made sure the sound system in The Toby is top notch. Three refrigerator-sized speakers lurk behind the movie screen to give you blasts of aural delight.

3. Because Johnny Depp is the new Santa Claus: To cut the sugar that often accompanies the holidays, we’ve picked out two moody Depp films and are running them back-to-back as part of IMA’s One-Two Punch series. Find out which films and when.

4. To escape your mother-in-law: Had enough family time? Sneak off to The Toby for the dazzling animation of Princess Mononoke the day after Christmas, or see Clint Eastwood turn the western on its head in Unforgiven on Jan. 2.
5. To escape economic woes: According to financial and historical gurus, movie attendance surges during troubled times. What are you waiting for?
6. You can come in your PJs: I will admit you free to any Toby film if you come in your pajamas. At The Toby, you can lounge around AND fathom the images on a 15’ x 30’ screen. Netflix, schmetflix.
7. To canoodle in the balcony or the ComfySacks: We won’t stop you and your honey from holding hands up in The Toby balcony or on the massive red bean bags down near the screen.
8. Beverages are for sale: Wine or beer (for the appropriately aged) are available from the stylin’ Toby concession counter.
9. You’re independent: You could go to Kerasotes or United Artists, but seeing a film at The Toby contributes to the local economy.
10. Because you can also visit the galleries: The visual art just won’t quit at IMA. Before or after the cinema washes over you, you can be transported to Ming-dynasty China in the Power & Glory exhibition, check out the new minimalist exhibition in the Forefront gallery, or ponder the wintry landscape through the veil of Maya Lin’s Above and Below installation on the IMA’s second floor galleries.

If you’ve already been to The Toby, please leave us your impressions and testimonies below.