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	<title>Indianapolis Museum of Art Blog &#187; marc newson</title>
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		<title>Bicycles, Art, and Robots</title>
		<link>http://www.imamuseum.org/blog/2009/07/08/bicycles-art-and-robots/</link>
		<comments>http://www.imamuseum.org/blog/2009/07/08/bicycles-art-and-robots/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 16:51:43 +0000</pubDate>
		<dc:creator>Phil Golobish</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Current Events]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[art blog]]></category>
		<category><![CDATA[chalkbot]]></category>
		<category><![CDATA[Damien Hirst]]></category>
		<category><![CDATA[IMA Blog]]></category>
		<category><![CDATA[Indianapolis Museum of Art]]></category>
		<category><![CDATA[lance armstrong]]></category>
		<category><![CDATA[marc newson]]></category>
		<category><![CDATA[Museum Blog]]></category>
		<category><![CDATA[Shepard Fairey]]></category>

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		<description><![CDATA[Phil blogs about bikes, art, and robots as they relate to the Tour de France, Lance Armstrong, and Chalkbot.]]></description>
			<content:encoded><![CDATA[<p>Bikes, with their cute mechanical simplicity and efficient way of using of energy, fascinate the engineer in me. Combined with the thrill of blurring past the seemingly static world with fleshy swirling feet grafted to steel and rubber, bike riding confuses me for a bit into thinking I&#8217;m a mechanized version of myself. You know, a Philbot. So, this last weekend when nearly 180 of my mechanized brothers assembled in Monaco for the start of the <a title="2009 Tour de France Website" href="http://www.letour.fr/indexus.html" target="_blank">2009 Tour de France</a>,  I shifted my <a title="Cyborg Wikipedia Link" href="http://en.wikipedia.org/wiki/Cyborg" target="_blank">cyborg</a> eye away from art and marketing for a few hours to watch my favorite sporting event and cheer on the race for the coveted <a title="Yellow Jersey Wikipedia Link" href="http://en.wikipedia.org/wiki/Yellow_jersey" target="_blank"><em>Maillot jaune</em></a>.</p>
<p>As you all are hopefully aware, the leader of many a mechanized-two-wheeler assault peloton, Lance Armstrong, has come out of retirement and is competing in the 2009 Tour de France to promote cancer awareness through his <a title="Livestrong.org Link" href="http://www.livestrong.org/" target="_blank">Livestrong</a> organization. What you all may not be aware of is that Lance has a thing for art and has commissioned some pretty notable artists and designers to create bikes for him.</p>
<p>For example, <a title="Marc Newson Wikipedia Link" href="http://en.wikipedia.org/wiki/Marc_Newson" target="_blank">Marc Newson</a>, whose designs were included in our recent exhibition, <em><a title="European Design Since 1985 Link" href="http://www.imamuseum.org/exhibitions/european-design/" target="_blank">European Design Since 1985</a>,</em> is responsible for the graphic treatment on this time trial bike.</p>
<div class="wp-caption aligncenter" style="width: 536px"><a href="http://www.freshnessmag.com/2009/07/04/marc-newson-for-lance-armstrong-trek-art-bike/"><img title="Marc Newsons bicycle for Lance Armstrong" src="http://www.freshnessmag.com/wp-content/uploads/2009/07/marc_newson_lance_armstrong_1-570x356.jpg" alt="Marc Newsons bicycle for Lance Armstrong" width="526" height="328" /></a><p class="wp-caption-text">Marc Newson&#39;s bicycle for Lance Armstrong</p></div>
<p><span id="more-6416"></span>The creator of the iconic Obama &#8220;Hope&#8221; poster, <a title="Shepard Fairey Wikipedia Link" href="http://en.wikipedia.org/wiki/Shepard_Fairey" target="_blank">Shepard Fairey</a>, was also tapped for a graphic treatment for <a title="Mellow Johnny's Link" href="http://www.mellowjohnnys.com/" target="_blank">Mellow Johnny</a> (Lance&#8217;s nickname).</p>
<div class="wp-caption aligncenter" style="width: 490px"><a href="http://animalnewyork.com/2009/05/lance-armstrong-races-ahead-with-shepard-fairey-designed-bike/lance-armstrong-shepard-fairey-obey-1/"><img title="Shepard Faireys bicycle for Lance Armstrong" src="http://animalnewyork.com/wp-content/uploads/2009/05/lance-armstrong-shepard-fairey-obey-1.jpg" alt="Shepard Faireys bicycle for Lance Armstrong" width="480" height="317" /></a><p class="wp-caption-text">Shepard Fairey&#39;s bicycle for Lance Armstrong</p></div>
<p>And while there&#8217;s no image of the bike yet (that I can find), young British artist, <a title="Damien Hirst Wikipedia Link" href="http://en.wikipedia.org/wiki/Damien_Hirst" target="_blank">Damien Hirst</a>, is also set to chime in with a bike design for Lance. <a title="Damien Hirst Lance Armstrong Google search" href="http://www.google.com/search?hl=en&amp;ei=_8lUSsb3EIrblAf_n93hCA&amp;sa=X&amp;oi=spell&amp;resnum=0&amp;ct=result&amp;cd=1&amp;q=damien+hirst+lance+armstrong&amp;spell=1" target="_blank">Stay tuned</a> with a Google search and Lance&#8217;s <a title="Lance Armstrong Twitter" href="http://twitter.com/Lancearmstrong" target="_blank">Twitter</a> feed.</p>
<p>In the meantime, my mechanized brother, <a title="Chalkbot Link" href="http://www.nike.com/nikeos/p/livestrong/en_US/chalk_messages" target="_blank">Chalkbot</a>, who is faithfully chalking the roads of the tour with LIVESTRONG text messages sent to 46453, wants you to check out some of his <a title="Chalkbot Gallery Link" href="http://www.nike.com/nikeos/p/livestrong/en_US/photo_gallery" target="_blank">handiwork</a> and follow him on <a title="Chalkbot Twitter Link" href="http://twitter.com/chalkbot" target="_blank">Twitter</a>.</p>
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			<media:title type="html">Marc Newsons bicycle for Lance Armstrong</media:title>
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			<media:title type="html">Shepard Faireys bicycle for Lance Armstrong</media:title>
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