So here are my final thoughts for all my loyal parade-lovin’ readers:

You’re gonna love Fritz Haeg! – On Tuesday, I had the opportunity to see Fritz’s lecture at the Herron School of Art and Design. For over 90 minutes, Haeg shared his diverse and intriguing body of work with the audience. From gardens–called edible estates–to interpretive dance, Haeg was incredibly generous in his sincere descriptions of his processes and motivations. As the choreographer of the parade and creator of the East Meets West Interchange Overpass Parade, Haeg is one of the featured parade projects this Saturday. After spending time with him over the last few days there’s one thing I’m sure of: You’re gonna love Fritz ! It’s hard not to. Visit his Web site and read about his work. Then, come to the parade and see his art in action. You’ll become a huge fan, I promise!

Bring a Camera – Cars disguised as spaceships…Electric powered motorcycles…A giant mousetrap! There’s gonna be a lot of incredible things you’ll want to tell friends about and without pictures, they might not believe you.

Have a Flickr account? Upload your images to the IMA’s “Art Parades” group. Here’s how:

1. While signed in to your account, join the “Art Parades” group, here.
2. Upload or click on the photo you’d like to submit from “Your Photos”.
3. Above the photo, choose “send to group” and select the “Art Parades” option that will be listed.

Done.

Hop on the Bus – After the parade, the IMA is hosting a party from 3:00 -7:00 pm on the front lawn of the museum. Preview the gallery portion of the exhibition, see some of the parade floats up close, sing a little karaoke and enjoy the spring day. Don’t worry about driving…shuttles will run back and forth from Fountain Square to the IMA immediately following the parade until 8:00 pm.

As a special parade-day bonus, the IMA’s special exhibition, Breaking the Mode, will be 50% off to all visitors!

As LeVar Burton says on one of my favorite childhood tv shows Reading Rainbow: “But don’t just take my word for it.”

Here’s what other folks are saying about the parade:

Fox 59
On Procession at Big Car Gallery in Fountain Square

Nuvo
IMA loves a parade

Indy.com
Fountain Square Procession is part of IMA exhibit

Sara Pugh and Sarah Zuckerman create papier-mache ….

On The Cusp
Read the blog post about what may “perhaps be the greatest art battle to sweep the Midwest in recent years.”

Big Car Gallery
Read their blog post about it.
See a video on YouTube.
See images on Flickr.

Okay, that’s all from parade central. We’ll see you Saturday at Noon in Fountain Square! I cannot wait!

This phenomenal example of entrepreneurship and arts marketing was brought to my attention this weekend by my should’ve-been-a-geneticist mother. It’s every marketer’s dream — the big idea — and together Web consultant Adrian Salamunovic and biotech imaging specialist Nazim Ahmed found it in a string of DNA. They started a company called DNA 11 that catapulted them into the media spotlight with personalized portraits of people’s DNA images. Clients first choose a color scheme, size and frame option. Several weeks after submitting their DNA sample, they receive an original, one-of-a-kind work of art.

Co-founders Salamunovic and Ahmed started their business in a small apartment with $2,000 and netted a $1 million the first year. They’ve received international press coverage and were featured on CSI:NY. They also sell their service in The Museum of Modern Art stores, in both New York and Tokyo. They’ve branched out into FingerPrint Portraits and KISS Portraits. I’m intrigued by the innovative idea, the comprehensive Web site (with blog) and DNA 11’s goodwill efforts which have accompanied its success.

Clearly, the popularity of DNA 11 comes from a new idea and the ability to execute it with state-of-the-art technology, but will a DNA Portrait from DNA 11 ever hang in the MoMa? Or is this just a novelty, a contemporary decorator’s dream? What if it were a DNA Portrait of the Dalai Lama or the Pope? Or another twist — how about a FingerPrint Portrait of O.J. Simpson? Would that elevate the status of this art to museum worthy or just increase the demand for reproductions of an even more novel product?

Note: The title of this post is a branding slogan by DNA 11.