Happy New Year! 2010 is shaping up to be a year filled with greatness. As I’ve been working on all of the marketing plans over the last few months, I’ve gotten really fired up about the new year at the IMA. Here are some of the things that I’m most looking forward to (in no particular order):

1. So You Think You Can Blog? – Want to write for the IMA? We’re taking applications now. Deadline is January 15. Check it out.
2. @imamuseum – Yep, we’re on Twitter. We’re starting out slow, but I guarantee there will be some exciting stuff along the way. Around here, it’s all an experiment, so you never know what you’ll find if you follow us.
3. IMA-produced Content Starring YOU – From the makers of ArtBabble, TAP: Sacred Spain, and all things cool at the IMA, comes completely in-house produced television and radio advertising. And the best part – we want you to be in them. Stay tuned in the coming weeks for a call for participation in IMA-produced spots.
4. The launch of the new IMA Web site (coming soon!) – The IMA’s brilliant Web team has been working on this for a long time. It’s gonna be amazing!
5. Touch of Evil introduced by Peter Bogdanovich – I love old movies. I adore Orson Welles. Mark this on your calendar as  date night at The Toby. Read the rest of this entry »

Filed under: Marketing, Musings

KINDA BIG ANNOUNCEMENT #1: SO YOU THINK YOU CAN BLOG

The IMA is searching for its next blogger and we want you! Interested in sharing your thoughts about the IMA from an “outsider’s” perspective? Not afraid to muse publicly about the museum’s programs and exhibitions? Able to attend IMA events and willing to submit 300-600 words once a month? Then you could be the blogger for the job.

Here’s how it works:*

Step 1: Email your responses to the question below to web@imamuseum.org.  Be sure to include “Hey IMA – I Wanna Blog” in the subject line.

Name:
Email:
Tell us a little about yourself:
Tell us a story. We want to know how good your yarn-spinning skills are, so give your best anecdote involving an experience you’ve had at the museum.
Why should you be an IMA blogger?

Read the rest of this entry »

Filed under: Marketing, New Media

Image Courtesy of HowStuffWorks.com

I’ve always been interested in why advertisers do what they do. How do ideas get generated and why are they executed in the ways that they are? Where did the Energizer Bunny come from? And what exactly is Fahrvergnugen? 

Sometimes marketing campaigns are absolutely genius and other times they are absolutely ridiculous. If you’ve ever watched the show Mad Men, you’ll know that there’s a lot of thought and planning that goes into every message. A strong, clear, and creative marketing plan is the foundation for everything you see on tv, hear on the radio or read in a magazine; it not only articulates the messages (what), but it also outlines the audience (who), the objectives (why), the media channels (where), AND provides the reasoning for it all.

We’re just now finishing up the final points of our 2010 Marketing Plan. It’s been exciting to work on and also exhausting. In order to give you a glimpse of the behind-the-scenes work of museum marketing, I thought I’d share with you some of the basics of how we put together our plan. Read the rest of this entry »

Filed under: Marketing

One of the most important parts of marketing is expressing the value of the product/service that you are endorsing. Pantene Pro V makes your hair luxurious. Gillette Mach 4 razors provide the closest shave possible. Timex watches can take a lickin’. If you want shiny hair, smooth skin, or durable watches these are the products for you.

Empty Billboard

As I’ve been writing the IMA’s 2010 marketing campaign, I’ve been trying to find ways to communicate the value of the museum experience. The IMA has a tremendous amount to offer the public: educational programs that range from films to horticulture classes, collections and exhibitions that span the scope of art history, 2 historic house museums (Lilly House and Miller House), ArtBabble and a bunch of other cool online initiatives,152 acres of gardens and grounds…The list is long, and well, that’s the blessing and the curse of marketing the IMA. It’s the breadth of offerings that makes it hard to distill the IMA experience into a sound bite or tag line for radio, tv, billboards and various other media channels. Read the rest of this entry »

Filed under: Marketing, Musings

Audience at The Toby

We have a lot to offer at the IMA: permanent galleries, Lilly House, 152 acres of gardens and grounds, exhibitions, public programs, web projects, and community outreach. After a while, it’s easy to take for granted all of the ways that the museum serves its mission. Every week I write ads, print pieces, Facebook updates, and blogs that focus on the opportunities for visitors at the IMA, but I often don’t take advantage of them myself.

Just 30 seconds from where I sit, I have an amazingly impressive collection of the world’s art, and I rarely take the time to see it. I’m not sure if it’s my hectic schedule or laziness, but it’s shameful to me how little time I spend in the galleries or at the IMA’s public programs. As a marketer, I spend my day encouraging others to experience the IMA, but I wouldn’t be doing my job well unless I do it myself. Therefore, I have recently decided to attend two public programs each month and spend at least 30 minutes in the galleries each week. It’s still not enough, but it’s a start. Read the rest of this entry »

Filed under: Marketing, Musings