Phil’s post yesterday got me thinking.  At Museums and the Web a couple of weeks ago (check out Charlie’s post), Rob and I presented our paper about online video.  At the end of our talk, I was asked if the IMA ever created viral video content.  My response was immediate and along the lines of this:  I’m not sure a museum could create a successful viral video.  It would have to come from someone outside the museum and break lots of rules. But then Phil wrote about viral videos and I started thinking.

The IMA is not immune to the viral video idea.  Our first ever YouTube video was conceived as a marketing, viral video in support of an exhibition.  That was almost three years ago.

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Filed under: Marketing, New Media

I’m going to talk about some soccer, my favorite videos on YouTube, the new IMA web site and more. I recently helped a friend setup for an outdoor movie party that involved a laptop, LCD projector, a tatty white sheet and some old speakers. It was like a DIY IMA Summer Nights experience. We bbq’d, invited a bunch of friends over, drank some good beer, sat under the stars and watched a brilliant soccer film called Zidane – A 21st Century Portrait, by artists Douglas Gordon and Philipe Parreno. It’s remarkable even if you’re not exactly a soccer fan. Read the rest of this entry »

Filed under: Musings, New Media