Well, we’ve officially embraced the Twitter revolution on a personal level here at the IMA.
Our timing could of probably been better considering the outlandish and annoying mainstream media coverage over these past few weeks. Just last Friday, Twitter almost had the Best Week Ever (@BWEtv), it was featured on a segment of the Daily Show, and you can’t seem to turn on the news with out hearing a lame joke about tweeting. Don’t be surprised if your grandma starts following you!
The problem I see now is that every organization is jumping in and using it as a marketing tool mostly. The fact is, it can be a great marketing tool, but if you abuse it for that purpose you’re probably going to lose followers in a hurry. If it didn’t work for your blog, it’s definitely not going to work on Twitter. Just my 2 cents.
I’ll be quick to admit, I didn’t get it in the beginning, and I’m sort of late on the tweet train even though I’ve had a Twitter account open for a while now. But I must say, I am a believer! I’m going to try make an effort to give a better look behind the scenes at the IMA over the next few weeks as I hone my skills.
If your not sold like I wasn’t, I’ve compiled a list of links that should give you reason enough to join in on the revolution and hopefully explain what and why better. Read the rest of this entry »
