Audience at The Toby

We have a lot to offer at the IMA: permanent galleries, Lilly House, 152 acres of gardens and grounds, exhibitions, public programs, web projects, and community outreach. After a while, it’s easy to take for granted all of the ways that the museum serves its mission. Every week I write ads, print pieces, Facebook updates, and blogs that focus on the opportunities for visitors at the IMA, but I often don’t take advantage of them myself.

Just 30 seconds from where I sit, I have an amazingly impressive collection of the world’s art, and I rarely take the time to see it. I’m not sure if it’s my hectic schedule or laziness, but it’s shameful to me how little time I spend in the galleries or at the IMA’s public programs. As a marketer, I spend my day encouraging others to experience the IMA, but I wouldn’t be doing my job well unless I do it myself. Therefore, I have recently decided to attend two public programs each month and spend at least 30 minutes in the galleries each week. It’s still not enough, but it’s a start. Read the rest of this entry »

Filed under: Marketing, Musings

To my great surprise, I frequently meet people in Indianapolis who ask where the Indianapolis Museum of Art is. I have always been a museophile, so it shocks me when people say they haven’t been to the art museum in their own home town. Wait, what else do you do on weekends?

Read the rest of this entry »

Filed under: Local, Musings

How do you make a magazine that captures the essence of a museum and theater, two historical estates, acres of glorious gardens and grounds, and a soon-to-be art and nature park? This is the question that has been on the top of my mind lately. It’s challenging, yet fun, to envision a magazine that entices readers to toss it aside half way through and come see for themselves. A magazine that demonstrates our mission and shows donors where their money is going. A magazine that the community sees themselves in and readers oceans away find engaging through online connections.

I sat down with IMA Senior Graphic Designer Matthew Taylor last week in the Design Studio to take a hard look at our current IMA membership magazine (Previews) and talk content and design. Read the rest of this entry »

Filed under: Design, Interviews, Marketing, Musings

Crazy drivers, traffic jams, road construction… if you commute to work by car you’re probably familiar with these frustrations. In the past, I’ve had the pleasure of living close enough to work that I could easily take a bus in the winter and ride my bike in the summer. In fact, the complication of parking made these modes of transportation much easier than driving.

Currently, biking to work is more difficult. However, last year I heard about Bike to Work Day, which occurs during Bike to Work Week in the middle of May (you guessed it, Bike to Work Month). I knew that I was not quite in shape for it then, but made it a goal to take on the challenge of biking to work this year during Bike to Work Week.

Don't worry mom, I've already stopped

Read the rest of this entry »

Filed under: Local, Musings, Travel

To say that social media is a growing field would be quite the understatement. Whether you’re an avid tweeter blowing up my Twitter feed (cough cough, John Mayer!) or a soccer mom that uploads the latest school pictures onto Flickr, almost everyone I know actively participates in at least one social networking site – even my grandma is on Facebook.

But it’s not only individuals using these sites. Here at the IMA, as most of you know, we embrace social media as a useful tool in reaching our audiences and fulfilling our mission. And we’re not the only ones – LACMA, SFMoMa, and Walker Art Center are just a couple of our peers actively engaging online audiences. Even the Art Institution of Chicago recently announced here, that they’ll soon be launching a Twitter account.

But as museums and museum employees continue to grow their online activity – both personal and institutional – we’re faced with the challenge of exploring policies and guidelines online activity. Should there be employee policies in place for personal use of such sites? Should museums implement a clearly detailed policy for institutional use of such sites? And if so, what would either one of these policies look like and what purposes would they serve? Read the rest of this entry »

Filed under: Art, Marketing, Musings, New Media, Technology