What most disturbs me about Nina’s argument is the clear lack of background work she put into crafting what amounts to a pretty scathing opinion of the IMA.  It seems from Nina’s comments that she is basing her views on a single visit to our galleries during a conference reception. I have no way of knowing how many of those 3 hours Nina spent in our exhibitions and galleries, but it seems that she didn’t bother to ask any staff members of the IMA about efforts we might be making to engage our visitors on-site and around the city.  Aside from a brief two minute encounter in the conference hall after her comments, Nina failed to probe in any depth about what (if any) strategy their might be behind our efforts on-site.

Experience and Engagement

In case you haven’t noticed, Art Museums are frequently considered to be the “stuffier”, less “engaging” older brothers to our sibling science, technology, and “experience” museums.  Nina draws at least some of her professional experience from this field, so perhaps we should cut her a little slack for missing a crucial challenge faced by art museums.

Here's one kiosk I'd love to see in our Museum

Many experiences in art museums can tend to be more subjective… more personal… deeply moving but indeed sometimes less factual than in other types of museums.  This isn’t denying that an understanding of the underlying contexts and histories of these works is important.  Just that this knowledge is a means to an end. Facilitating and encouraging these types of experiences is a primary challenge in creating engaging experiences inside art museums.  Balancing engaging exhibits with a gallery aesthetic which still supports and encourages individual interpretation is not an easy problem to solve.

Perhaps the lack of 10 year old kiosks and flashy interpretive signage makes it appear that we are not attempting to engage our audiences?

There still remains an outstanding debate in my mind regarding whether or not even well designed “experiences” in art museums offer an appreciably better connection to works of art than more unobtrusive offerings of information which allow audiences to pick-and-choose their own experiences with works of art.  Apart from leading audiences by a nose-ring through what they should think/experience there must be a place for a clean, open and personal interpretation of our collections.  These are questions we’re wrestling with here at the IMA as I’m sure many of you are in your own institutions.  Why rush to an answer before we’ve studied our own audiences and local needs?

Missing the Mark

Maybe Nina missed the chance to talk to Tiffany Leason – who was also at the conference reception – about the Viewing Project .  A three year grant funded initiative, the Viewing Project is designed to experiment with ways of engaging visitors with works from the IMA’s permanent collection.  In addition, this project seeks to measure and evaluate this visitor engagement in ways that can lead to concrete answers about these issues.  Rather than guessing haphazardly about what kinds of exhibits might make a difference, we’re attempting to really study our particular circumstance and unique audience here in Indianapolis.

The Viewing Project in-gallery interface

I would have loved to point Nina towards some of our New Media team (most of whom are named Daniel) who could share about some pretty innovative ways we are engaging audiences in ways that allow them to self select their participation.

One of the Dans could have shared about project we did in association with an Egyptian Art exhibit which made use of Flickr both in the galleries and on the streets of Indy.  The project, called “Your Afterlife”, asked scads of people from around the museum and city about what they would take with them into the happily-ever-after which resulted in some really funny, interesting, and touching results.

What would you take with you into the Afterlife?

Or Dan might have shared some of the work we did creating visualizations from CAT scan data of one of the mummies in the show. Visitors could take a peak under the wraps both in the galleries near the display or online at home.

Meet Demetrious the Mummy

Yet another Dan might have talk to Nina about “Project IMA” a project we hosted featuring 16 local designers, which engaged the designers and the community in fashion designs presented in conjunction with an exhibition called “Breaking The Mode”.  The project culminated in a runway show inside the museum and some awesome video which is still really popular on ArtBabble.

Our last Dan may have taken Nina over to the Davis LAB where for over three years now we’ve been experimenting with bringing our online-efforts into the galleries for guests to experience and engage with.  Sponsored by several donors who really care about how technology can be used to enhance the museum experience, the Davis LAB has hosted a wide array of experiences.  In 2006, I built a multi-user physical interface for visitors to explore the IMA’s collection using camera tracking and advanced computer graphics algorithms.  This experience ran in the space for over two years and we tracked hundreds of thousands of users using  the interface to explore art from our collection.

ETX - Multi-User Collection Browsing with Physical User Interface

The LAB has also hosted virtual reality displays, a variety of interactive kiosks, a recreation of ancient Rome which allowed users to navigate through a unique system of interlinked panoramas in addition to many other efforts.  All of these experiences are always available to visitors in the museum and online and are designed to leverage their experiences here at the IMA.

Explore Virtual Rome through Linked Panoramas

Now the Davis LAB plays host to ArtBabble and encourages connections with the IMA’s blogs and online communities.  We find that users engage with the content in new and different ways in the galleries and that we receive a large number of comments from physical visitors from within the space.  Mind you, we are encouraging this online/onsite engagement while preserving – for the moment – an open, clean interpretive experience in many of the galleries.

Visitor Experiences in the Davis LAB

I do think that mobile content deployments offer some intriguing options for user experiences in our galleries.  These platforms can preserve an aesthetic which supports personal connection, while offering unobtrusive ways for visitors to explore deeper connections to works of art on their own devices and at their own pace.  As such, we’ve started work on a new software system for mobile tours which can connect to our back-end content management practices and drive experiences on multiple content platforms including kiosks, phones, and web-browsers.

The project is called TAP and you can expect to see it “in the wild” sometime this fall in connection with our Sacred Spain exhibition.  Beyond serving just ourselves in this endeavor, we’ve been working with a collaboration of like-minded folks on some possible meta-data standards for mobile tours and platform architectures that can work for lots of different museums.  An early version of this spec (TourML – pronounced turmoil) can be seen in action in the Dallas Museum of Art’s new mobile tour.  You can read more about our progress on the Museum Mobile Wiki,  follow the effort on twitter (#mtogo) or watch this space for more info.

Innovation

It’s worth taking a bit of time to talk about how innovation happens within museums.  This is a question I get asked a lot these days and, as such, I’ve thought a good bit about it.  I think it’s fair to say that we all seek after innovation in what we do.  At times it seems to be ephemeral… a gossamer to be grasped at.  Other times, you find yourself standing right in the middle of it without knowing how you arrived.  I can honestly say that during the last three years, the IMA has truly been the most innovative organization I’ve ever been a part of.  (This includes several major research universities, and the supercomputing center that invented the first web browser.)  If there’s one thing I’ve learned about innovation, it’s that it never occurs in a vacuum.  Certainly Max Anderson’s strong leadership and risk-tolerant style play a significant role here, and I’d like to think that our web team has had some pretty interesting ideas over the years.  The truth, however, is that the innovation others have identified in the IMA’s technology and online efforts is only a leading indicator of true institutional innovation and change happening just under the surface.

Those of you working in larger organizations know how difficult it is to push forward initiatives without comprehensive and wide ranging support from your colleagues.  Likewise, almost everything you see online has its roots in the support, efforts and beliefs of dozens of professionals from every department around the IMA.  Who is it, do you think, that populates the Dashboard with statistics?  Who’s responsible for the underpinnings of deaccessioning on the web?  Who is it that co-creates, consults, connects and supports the videos on ArtBabble?  Many of these folks have worked in art museums for decades and have devoted significant portions of their careers to advancing the arts in a non-profit setting.  To have their support and collaboration has truly been one of the great honors of coming to the IMA.

It should not be surprising, therefore, that the first-fruits of innovation can most easily be seen online.  Bricks, mortar and people’s opinions take significantly longer to change than our websites do.  We plan our exhibitions years into the future. Planning for a building expansion can approach the decade mark. Even our educational programs are planned at least a year out.

There are very few efforts in museums which move at the pace and timescale of the internet and social media. But like the buds on a tree, the innovation you see online is propped up by an ecosystem of support throughout the IMA which allows it to succeed at all.  I wish each of you could take the time to understand the institutional change we have been experiencing here at the IMA.  As it stands however, the most evident and easily accessible proof of this transformation is visible online.  Over the coming years, I’m extremely confident that this change will pay ongoing dividends for our visitors.

In Conclusion

Finally, I don’t mean to be overly harsh with Nina.  She is a brilliant professional who brings a lot of value to our profession in her writing and contributions to the field.  I do take exception, in this case, to a poorly informed series of articles.

Nina says on her blog that, “I believe that every museum can grow its audience as long as it is willing to grow with that audience by taking risks, trying new things, and communicating openly.”  In my opinion, I think that the IMA has been an example of these very things over the past few years and has contributed significantly to the community of museums.  I’m not asking for any special treatment or exemption from criticism.  On the contrary, what I’d like most is the chance for a little conversation on the topic.  So… if something we’re doing strikes you wrong or seems out of place…  all you’ve got to do is ask a few questions.  You can find me most easily here on the blog, or on twitter (@rjstein)

Thanks,

Rob

If you haven’t heard of Bloggers Anonymous, it’s an informal get together the IMA blog team puts together every couple of months to meet people from the local blogosphere, and put a face to a name with the local arts scene. Who gets to come? We  reached out to the official museum blog’s blogroll, which keeps us up to date on local happenings and includes greats like On the Cusp and MW Capacity. Also, our team is collectively connected to a wide array of people around Indianapolis and beyond, and we each follow blogs and people on twitter depending on our own personal interests. We decided to cast the net wide and get them all here to talk about social media and how they are using it in their daily lives, including blogs, facebook, and twitter.

The exciting twist for this event is we are throwing it right before the IMA screens two movies. You’ve probably been to Summer Nights, the IMA’s outdoor summer movie series. Yesterday marked the start of another event happening this year at the IMA, the Indianapolis International Film Festival. Tomorrow’s double header includes one of the IIFF offerings, a documentary called Best Worst Movie shown in the Toby, followed closely by Troll 2 (the subject of the first movie) in the outdoor theatre. Sometimes I want a documentary, sometimes I want Italian B Horror. Tomorrow night, they’re both on the menu!

Rumor has it we have tickets to give away for the Summer Nights/IIFF double feature, so join us at 6pm outside the museum store, on the ground floor at the IMA to talk shop and then we will head to the movies. We can all relax and watch a campy horror flick, I hear there’s nothing like it for a little bonding time!

The IMA is not immune to the viral video idea.  Our first ever YouTube video was conceived as a marketing, viral video in support of an exhibition.  That was almost three years ago.

To date, this video has 4, 621 views.  Not our most viewed video by any means.  It never quite took off virally, but does serve as our lone example of a viral video attempt.

Can a museum/corporation/individual purposely set out to make a viral video?  I always felt that a ‘viral video’ often exhibited a certain set of traits – unplanned, shock and awe, and the unexpected to name a few.  And I’m not sure I include sketch comedy in this grouping – videos from Flight of the Conchords, Old Gregg or anything with Michael Cera are not viral – they’re comedy.  Right?

So what about Aleksey Vayne’s video resume (below), Susan Boyle or an SNL short?  Possibly.  Some are unplanned (the outcomes anyway), some involve live TV and others are planned as something viral, where rules do not apply.

Phil reviewed some other viral videos yesterday, but it still seems to me that a true viral video usually involves an individual that happened to catch an unthinkable, unexpected, imperfect moment on camera.  But I might be wrong.  Can an organization self-produce, develop internally, and create a real viral video?

I did want to mention ArtBabble (of course I would) and a video we produced in time for the launch.  I’m definitely not calling it viral, but it is most definitely a marketing video.  We feature this on our front page and our views are currently around 11,603.  We also have it on YouTube where we have 83.  So enjoy our ArtBabble marketing video and please let us know how we would produce an IMA viral video.  Phil might just do it.  (OR – if you just want to share some of your favorite videos in the comments, that would be fine too.)

Brooklyn Museum flat out swept the Best of the Web awards and their main website won the overall award.  A huge congratulations from all of us at the IMA for a well-deserved recognition. (Be sure to watch their virtual thank you.)  As if that weren’t enough, I totally missed the news that Brooklyn released an API for their collection.  Even better, someone has already created an iPhone app for them using it.  Open developer access to the IMA’s collection just got a huge bump in priority for me.

We had a great meetup with some of the tech staff of NYPL.  Their group is of a scale and quality that we are quite envious of.  We are greatly looking forward to future collaborations with them. (They’re an ArtBabble partner.)

In the presentation realm the IMA had a cloud computing talk, an evaluation of online video for museums, a solicitation for feedback for the Steve in Action IMLS grant, and an ArtBabble demo.  Other favorites from outside the IMA include alternate reality games, a galaxy of pop stars, and a massive update coming soon to ArtsConnectEd.

Our own Melvin & Bren Simon Director and CEO gave the opening keynote which you can watch in full on ArtBabble or at the bottom of this post.  It even inspired a great series on transparency for the Museums and the Web conference itself.

The Museums and the Web 2009 conference was here in Indianapolis last week and I came out of it with a bunch of web related scripts for my patient Monday patients. Here’s a few…

boxee.tv – This is the most incredible 10-foot HTPC interface I’ve ever seen. Windows Media Center and Front Row don’t hold a candle. If it had a PVR feature it would be perfect. And since it already lets you watch Hulu and YouTube as if they are just a normal television channel, MW2009 chats thinks there should be a channel for ArtBabble.

blurb.com – Free book making software. Best part is, you can print as few or as many as you want and the prices are super reasonable. There was a session at the conference where I got to actually check out a sample of their product and it looked just like something you would buy off the shelf at Borders. Oh, they make little flip books too that are super cute. I’m thinking limited edition ArtBabble something.

Mega Menus – In a website critique session at MW2009, I suggested that this slick new interface techniqe was about to be “hot right now.” Funny thing is, nobody had ever heard of a Mega Menu and thus my avant-garde status was confirmed. Oddly, my favorite implementation is on the State Farm Insurance website.

Twitterfall – Thanks to Twitterfall and a video projector, all the Twitter activity tagged with #MW2009 could be seen streaming by as the IMA’s Director, Max Anderson, gave the conference’s opening plenary address. A few months ago a display like this may have been distracting; however, during Max’s speech it was really interesting and helpful to see what people were thinking about as words were hitting their brains.

Monday Music – “Once We Were Strangers” by Peggy Sue. Third rainy Monday in a row. Download audio file (JWNT1peggy.mp3)

Live MW2009 Twitter Feed

Today’s post will be fairly short and to the point.  The MW party is just getting started with lots of sessions, workshops, demonstrations and late night parties.  These moments will be filled with tech chatter revolving around social media, content creation, audience development, institutional collaboration and the next big thing.

The IMA is well-represented at this year’s conference (it is in Indy) with colleagues from New Media, Marketing, Applications Development, Conservation and the official ArtBabble intern, Emily all here to mingle, learn and importantly, share.  In fact, in the very near future, you’ll be able to watch Max’s talk on ArtBabble – the Nugget Factory is also here filming this event.

Documenting for ArtBabble

I hope the many visitors from outside Indianapolis and the US enjoy this city, this conference,  and all the ideas and projects that will come to the surface over the next couple of  days.

And, if you’re in town or watching from afar – please share your comments or thoughts on this conference, technology in general or simply, museums.

A Wordle generated by Jennifer Trant, via Flickr

Here’s a sampling of some of the things that our group is involved in at the conference:

• This morning’s whirlwind tour of tech at the IMA
• Presenting a paper on Cloud Computing
• Talking about social tagging and online video
• Cheering ArtBabble on for Best of the Web
• Hanging out with the cool cats in the Davis Lab during Friday’s reception
• Demoing ArtBabble for the early birds on Saturday (note to self: don’t party too hard on Friday)

And of course we’ll be looking forward to discovering tales of triumph and seeds of inspiration from the great work that everyone else at the conference will be sharing.

Danny Beyer, sporting the new IMA Blog t-shirt

The IMA joined Flickr a little late in the game, but I feel like we are really starting to use it in some interesting ways.  My colleague Despi recently created a set featuring the new IMA blog t-shirts.  You’ll be hearing more about that.  Our conversation department has been active creating individual case studies on art objects.  You can learn about a recent Thornton Dial acquisition here (complete with video), or the treatment of a Saarinen Sideboard.  It’s an interesting glimpse into some behind-the-scenes action at an art museum and a new way of discovering engaging content.  Look for more of these conservation case studies in the very near future.

2009 will bring lots of activity to the IMA, especially in 100 Acres: The Virginia B.  Fairbanks Art and Nature Park.  The Nugget Factory will be working very closely with the contemporary department to document the art installations, capturing artist interviews and developing new visitor experiences.  On Flickr, we created a set dedicated set to Type A’s involvement in this space, here (I recommend the videos).  Under development, is the official 100 Acres Flickr group.  We’re still tweaking it, but please feel free to join and contribute your photography.

IMA’s Horticulture department was kind enough to place some new signs across the beautiful IMA campus.  We often spot photographers walking our grounds and we would love to see their perspective.  I hope these signs encourage or inspire our visitors to go online and shape IMA’s presence on Flickr.  I mean that.

We really want you to get involved in Flickr

IMA blogger Noelle, also just completed a Flickr article in PREVIEWS, the publication for members of the Indianapolis Museum of Art.  I told you we love Flickr, perhaps a little obsessed.  If anyone is interested in a copy, leave a comment and I’ll send you one.

And finally, Museums and the Web will be hosting their annual conference in Indianapolis next April.  They’ve created a group requesting images of Indianapolis.  It will give conference attendees from all over the world (Australia, Japan and Holland) a chance to discover our city and check out the new airport.

I’m all Flickr’d out.  Have any Flickr ideas?  Let me know.