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I’ve always been interested in why advertisers do what they do. How do ideas get generated and why are they executed in the ways that they are? Where did the Energizer Bunny come from? And what exactly is Fahrvergnugen? 

Sometimes marketing campaigns are absolutely genius and other times they are absolutely ridiculous. If you’ve ever watched the show Mad Men, you’ll know that there’s a lot of thought and planning that goes into every message. A strong, clear, and creative marketing plan is the foundation for everything you see on tv, hear on the radio or read in a magazine; it not only articulates the messages (what), but it also outlines the audience (who), the objectives (why), the media channels (where), AND provides the reasoning for it all.

We’re just now finishing up the final points of our 2010 Marketing Plan. It’s been exciting to work on and also exhausting. In order to give you a glimpse of the behind-the-scenes work of museum marketing, I thought I’d share with you some of the basics of how we put together our plan. Read the rest of this entry »

As you know the Sacred Spain exhibition is almost here at the IMA, and to put you in the right frame of mind Nourish Café is offering a special 2 week menu called Tastes of Spain!  As a food junkie, I am pretty excited to try everything and from what I’ve heard it tastes amazing. I’ve also been told the rest of October will have Spain inspired menu items and ingredients.

Check out the Tastes of Spain 2 week menu after the jump as I get back to Sacred Spain TAP design tasks and website updates. Stay tuned for Daniel’s post tomorrow with some exciting info about the multimedia goodies we’ve been working on!

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Pulling the IMA magazine together is probably one of the most enjoyable aspects of my job, aside from Monday Web team meetings. And with the winter (November-January) issue, we usher in a new era of the magazine. No longer called Previews, but simply known as the IMA magazine, the cover and pages present the Museum’s new graphic identity. With a new look also comes fresh content and ideas that incorporate the intersection of art, design and nature. In this issue, we went out on a limb and decided to do our first retail holiday photo shoot–presenting items for sale in the Museum’s shops–rather than rely on product photography from the design house or manufacturers.

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